Narrow search
Showing 1 - 10 of 6,742
Cover Image
Impact of Facebook marketing on Lebanese athletes' decision-making process
Daou, Lindos; Sarkis, Nada; Nader, Youssef - In: International journal of sport management and marketing … 18 (2018) 5, pp. 402-416
Persistent link: https://www.econbiz.de/10011989452
Cover Image
Hochschulen als Dienstleistungsmarken : Besonderheiten beim Aufbau einer Markenidentität
Arnold, Brit; Greschuchna, Larissa - 2005
Persistent link: https://www.econbiz.de/10004861214
Cover Image
Can agrifood products generate tourist desire to visit a place? : an empirical study of image transfer and self-congruity
Liu, Juanyi; Liu, Fang; Webb, David A. - In: Journal of destination marketing & management 30 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014458594
Cover Image
Choosing among alternative brands : revisiting the way involvement drives consumer selectivity
Konstantoulaki, Kleopatra; Kokkinaki, Flora; … - In: Review of marketing science 19 (2021) 1, pp. 75-100
Persistent link: https://www.econbiz.de/10012656905
Cover Image
How consumers resolve conflict over branded products : evidence from mouse cursor trajectories
Fisher, Geoffrey; Woolley, Kaitlin - In: Journal of marketing research 61 (2024) 1, pp. 165-184
Persistent link: https://www.econbiz.de/10014584181
Cover Image
Analysis of brand visibility on smartphone images with three-stage model using eye-tracking and EEG : a decision-making study in neuromarketing
Aslan, Ramazan; Özbeyaz, Abdurrahman - In: Middle East journal of management : MEJM 9 (2022) 4, pp. 417-434
Persistent link: https://www.econbiz.de/10013350892
Cover Image
The measurement of the number, uniqueness and valence of brand association across three product categories
Vieceli, Julian M. - In: Journal of customer behaviour 10 (2011) 3, pp. 245-269
Persistent link: https://www.econbiz.de/10009577349
Cover Image
The effects of word-of-mouth incentivization on consumer brand attitude
Pongjit, Chompunuch; Beise-Zee, Rian - In: The journal of product & brand management 24 (2015) 7, pp. 720-735
Persistent link: https://www.econbiz.de/10011416934
Cover Image
The impact of service failure on brand credibility
Bougoure, Ursula Sigrid; Russell-Bennett, Rebekah; … - In: Journal of retailing and consumer services 31 (2016), pp. 62-71
Persistent link: https://www.econbiz.de/10011528525
Cover Image
Investigating the service brand : a customer value perspective
Brodie, Roderick J.; Whittome, James R. M.; Brush, … - In: Journal of business research : JBR 62 (2009) 3, pp. 345-355
Persistent link: https://www.econbiz.de/10003840062