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ЭВОЛЮЦИЯ ВЛИЯНИЯ КРЕДИТНОГО ПР...
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Markenimage
Consumer behaviour
79,340
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79,090
Marketing
31,307
Entscheidung
19,963
Decision
19,939
Theorie
17,814
Theory
17,791
Relationship marketing
9,862
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9,816
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7,979
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7,960
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7,194
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6,930
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6,712
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6,703
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6,277
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5,784
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5,732
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5,656
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5,568
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5,510
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5,510
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5,414
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5,299
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5,028
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5,025
Online-Marketing
4,978
Internet marketing
4,967
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4,867
Dienstleistungsqualität
4,834
Services
4,616
Brand
4,474
Markenartikel
4,471
Einzelhandel
4,440
Retail trade
4,334
Electronic Commerce
4,051
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3,793
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3,698
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Phau, Ian
30
Diamantopoulos, Adamantios
26
Loureiro, Sandra Maria Correia
26
Han, Heesup
19
Usman, Osly
19
Bang, Nguyen
18
Huber, Frank
18
Melewar, T. C.
18
Guzman, Francisco
17
Japutra, Arnold
17
Sarkar, Abhigyan
17
Burmann, Christoph
14
Ekinci, Yuksel
14
Keller, Kevin Lane
14
Sarkar, Juhi Gahlot
14
Sreejesh, S.
14
Bauer, Hans H.
13
Hollebeek, Linda D.
13
Veloutsou, Cleopatra
13
Wiedmann, Klaus-Peter
13
Fetscherin, Marc
12
Gierl, Heribert
12
Khamitov, Mansur
12
MacInnis, Deborah J.
12
Paul, Justin
12
Shimul, Anwar Sadat
12
Batra, Rajeev
11
Das, Gopal
11
Grohmann, Bianca
11
Johnson, Lester W.
11
Park, Jungkun
11
Pelsmacker, Patrick de
11
Romaniuk, Jenni
11
Valette-Florence, Pierre
11
Cheah, Isaac
10
Christodoulides, George
10
De Chernatony, Leslie
10
Eisingerich, Andreas B
10
Gil Saura, Irene
10
Jang, Soocheong
10
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Friedrich-Schiller-Universität Jena
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IGI Global
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American Marketing Association
1
Arbeitskreis Sportökonomie
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Books on Demand GmbH <Norderstedt>
1
Center for Economic Research <Tilburg>
1
Center of Market Oriented Product and Production Management
1
Chambre de commerce et d'industrie de Paris
1
DerMarkentag <Veranstaltung> <8., 2021, Online>
1
Edward Elgar Publishing
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Fachhochschule Reutlingen / European School of Business
1
Finansovyj Universitet
1
Gesellschaft für Integrierte Kommunikationsforschung
1
Haufe-Lexware GmbH & Co. KG
1
Hubert Burda Media Holding Kommanditgesellschaft
1
Institut für Medien- und Konsumentenforschung <Erding>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Kassel University Press GmbH
1
Konferenz Kulturbranding <3, 2009, Offenbach am Main>
1
National Bureau of Economic Research
1
NetLibrary, Inc
1
Society for Consumer Psychology.
1
Technische Universität <Freiberg>
1
Technische Universität Braunschweig
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
Universität Greifswald
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
World Advertising Research Center <Henley-on-Thames>
1
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Journal of business research : JBR
369
The journal of product & brand management
243
Journal of retailing and consumer services
224
The journal of brand management : an international journal
217
Psychology & marketing
101
Asia Pacific journal of marketing and logistics
90
European journal of marketing : EJM
75
Journal of marketing communications
75
Journal of international consumer marketing
72
International journal of hospitality management
61
The journal of consumer marketing
60
Journal of strategic marketing
56
International marketing review
53
Journal of global marketing
53
Marketing intelligence & planning
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Marketing letters : a journal of research in marketing
48
Cogent business & management
47
International journal of consumer studies
46
Journal of fashion marketing and management
45
Journal of marketing
45
Journal of promotion management : innovations in planning and applied research
44
Journal of travel and tourism marketing
43
Journal of the Academy of Marketing Science
42
Journal of Islamic marketing
41
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
International journal of internet marketing and advertising : IJIMA
39
International journal of advertising : the review of marketing communications
38
Journal of promotion management : JPM
37
Journal of marketing management : MM
36
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of marketing management : JMM ; journal of the Academy of Marketing
35
The IUP journal of brand management : IJBRM
33
European journal of marketing
32
International journal of advertising : the quarterly review of marketing communications
32
SpringerLink / Bücher
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Journal of international marketing
31
Qualitative market research : an international journal
31
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ECONIS (ZBW)
6,707
USB Cologne (EcoSocSci)
33
USB Cologne (business full texts)
2
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1
Impact of Facebook
marketing
on Lebanese athletes' decision-making process
Daou, Lindos
;
Sarkis, Nada
;
Nader, Youssef
- In:
International journal of sport management and marketing …
18
(
2018
)
5
,
pp. 402-416
Persistent link: https://www.econbiz.de/10011989452
Saved in:
2
Hochschulen als Dienstleistungsmarken : Besonderheiten beim Aufbau einer Markenidentität
Arnold, Brit
;
Greschuchna, Larissa
-
2005
Persistent link: https://www.econbiz.de/10004861214
Saved in:
3
Can agrifood products generate tourist desire to visit a place? : an empirical study of image transfer and self-congruity
Liu, Juanyi
;
Liu, Fang
;
Webb, David A.
- In:
Journal of destination marketing & management
30
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014458594
Saved in:
4
Choosing among alternative brands : revisiting the way involvement drives consumer selectivity
Konstantoulaki, Kleopatra
;
Kokkinaki, Flora
; …
- In:
Review of marketing science
19
(
2021
)
1
,
pp. 75-100
Persistent link: https://www.econbiz.de/10012656905
Saved in:
5
How consumers resolve conflict over branded products : evidence from mouse cursor trajectories
Fisher, Geoffrey
;
Woolley, Kaitlin
- In:
Journal of marketing research
61
(
2024
)
1
,
pp. 165-184
Persistent link: https://www.econbiz.de/10014584181
Saved in:
6
Analysis of brand visibility on smartphone images with three-stage model using eye-tracking and EEG : a decision-making study in neuromarketing
Aslan, Ramazan
;
Özbeyaz, Abdurrahman
- In:
Middle East journal of management : MEJM
9
(
2022
)
4
,
pp. 417-434
Persistent link: https://www.econbiz.de/10013350892
Saved in:
7
The measurement of the number, uniqueness and valence of brand association across three product categories
Vieceli, Julian M.
- In:
Journal of customer behaviour
10
(
2011
)
3
,
pp. 245-269
Persistent link: https://www.econbiz.de/10009577349
Saved in:
8
The effects of word-of-mouth incentivization on consumer brand attitude
Pongjit, Chompunuch
;
Beise-Zee, Rian
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 720-735
Persistent link: https://www.econbiz.de/10011416934
Saved in:
9
The impact of service failure on brand credibility
Bougoure, Ursula Sigrid
;
Russell-Bennett, Rebekah
; …
- In:
Journal of retailing and consumer services
31
(
2016
),
pp. 62-71
Persistent link: https://www.econbiz.de/10011528525
Saved in:
10
Investigating the service brand : a customer value perspective
Brodie, Roderick J.
;
Whittome, James R. M.
;
Brush, …
- In:
Journal of business research : JBR
62
(
2009
)
3
,
pp. 345-355
Persistent link: https://www.econbiz.de/10003840062
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