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Markenimage
EU-Staaten
186,021
EU countries
180,786
Konsumentenverhalten
78,801
Consumer behaviour
78,370
Beziehungsmarketing
25,075
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25,047
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10,733
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10,718
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10,547
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10,071
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7,958
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7,954
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7,831
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7,671
Customer satisfaction
7,660
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7,561
Großbritannien
7,389
Währungsunion
7,385
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7,306
Internationale Wirtschaftsbeziehungen
7,236
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7,113
EU-Binnenmarkt
7,054
EU-Mitgliedschaft
6,959
United Kingdom
6,954
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6,896
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6,877
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6,782
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Phau, Ian
28
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26
Loureiro, Sandra Maria Correia
26
Han, Heesup
20
Usman, Osly
19
Bang, Nguyen
18
Guzman, Francisco
18
Huber, Frank
18
Japutra, Arnold
18
Melewar, T. C.
17
Sarkar, Abhigyan
17
Burmann, Christoph
14
Ekinci, Yuksel
14
Gil Saura, Irene
14
MacInnis, Deborah J.
14
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14
Sreejesh, S.
14
Veloutsou, Cleopatra
14
Paul, Justin
13
Bauer, Hans H.
12
De Chernatony, Leslie
12
Fetscherin, Marc
12
Gierl, Heribert
12
Keller, Kevin Lane
12
Khamitov, Mansur
12
Kumar, Vikas
12
Park, C. Whan
12
Shimul, Anwar Sadat
12
Wiedmann, Klaus-Peter
12
Batra, Rajeev
11
Das, Gopal
11
Grohmann, Bianca
11
Hyun, Sunghyup Sean
11
Johnson, Lester W.
11
Park, Jungkun
11
Pelsmacker, Patrick de
11
Valette-Florence, Pierre
11
Christodoulides, George
10
Foroudi, Pantea
10
Hollebeek, Linda D.
10
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Center for Economic Research <Tilburg>
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Edward Elgar Publishing
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Hubert Burda Media Holding Kommanditgesellschaft
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Institut für Medien- und Konsumentenforschung <Erding>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Kassel University Press GmbH
1
Society for Consumer Psychology.
1
Technische Universität Chemnitz
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
Universität Greifswald
1
Uniwersytet Ekonomiczny w Katowicach
1
World Advertising Research Center <Henley-on-Thames>
1
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Journal of business research : JBR
381
The journal of product & brand management
250
Journal of retailing and consumer services
227
The journal of brand management : an international journal
217
Psychology & marketing
102
Asia Pacific journal of marketing and logistics
91
European journal of marketing : EJM
77
Journal of marketing communications
75
Journal of international consumer marketing
70
International journal of hospitality management
64
The journal of consumer marketing
59
Marketing intelligence & planning
55
Journal of strategic marketing
54
International marketing review
53
Journal of global marketing
53
Cogent business & management
50
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Journal of travel and tourism marketing
49
Marketing letters : a journal of research in marketing
48
International journal of consumer studies
46
Journal of fashion marketing and management
46
Journal of marketing
44
Journal of promotion management : innovations in planning and applied research
44
International journal of internet marketing and advertising : IJIMA
43
Journal of Islamic marketing
42
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
Journal of marketing management : MM
39
Journal of the Academy of Marketing Science
38
International journal of advertising : the review of marketing communications
37
Journal of promotion management : JPM
37
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of marketing management : JMM ; journal of the Academy of Marketing
35
The IUP journal of brand management : IJBRM
34
SpringerLink / Bücher
33
Tourism management : research, policies, practice
33
International journal of advertising : the quarterly review of marketing communications
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
Qualitative market research : an international journal
32
Industrial marketing management : the international journal for industrial and high-tech firms
31
Journal of business ethics : JOBE
31
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ECONIS (ZBW)
6,800
USB Cologne (EcoSocSci)
7
BASE
1
EconStor
1
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1
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1
A lovable personality : the effect of brand personality on brand love
Roy, Pinaki
;
Khandeparkar, Kapil
;
Motiani, Manoj
- In:
The journal of brand management : an international journal
23
(
2016
)
5
,
pp. 97-113
Persistent link: https://www.econbiz.de/10011565291
Saved in:
2
The moderating role of technology anxiety on brand service quality, brand image and their relation to brand loyalty
Syahida Abd Aziz
;
Muhammad Shahar Jusoh
;
Amlus, …
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 270-289
Persistent link: https://www.econbiz.de/10011918364
Saved in:
3
Model of brand salience of consumer skincare soap products
Menon, Balakrishnan
- In:
Metamorphosis : a journal of management research
18
(
2019
)
2
,
pp. 130-141
Persistent link: https://www.econbiz.de/10013384354
Saved in:
4
Perceived brand relationship orientation : conceptual analysis and dimensions identification
Bahia, Kamilia
;
Babay, Hanene
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10013549031
Saved in:
5
Expanding the boundary of brand extensions through brand relationship quality
Arikan, Esra
;
Yılmaz, Çengiz
;
Bodur, Muzaffer
- In:
Journal of business economics and management
17
(
2016
)
6
,
pp. 930-944
Persistent link: https://www.econbiz.de/10011625922
Saved in:
6
Examining the drivers and brand performance implications of customer engagement with brands in the social media environment
De Vries, Natalie Jane
;
Carlson, Jamie
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 495-515
Persistent link: https://www.econbiz.de/10010423856
Saved in:
7
Eliciting emotional attachment : Jordan brand and college fan purchasers
Harrison, C. Keith
;
Babiak, Katherine
;
Tingle, Jacob K.
; …
- In:
International journal of sport management and marketing …
23
(
2023
)
6
,
pp. 465-492
Persistent link: https://www.econbiz.de/10014428327
Saved in:
8
Do health-brand fan pages satisfy their consumers' desires?
Castillo, Gricel
;
Carrete-Lucero, Lorena de la Paz
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
1
,
pp. 83-104
Persistent link: https://www.econbiz.de/10012695459
Saved in:
9
Impact of electronic word-of-mouth on brand relationship and purchase intention : the case of the smartphone industry
El Hajjar, Samer
- In:
International journal of business innovation and …
28
(
2022
)
2
,
pp. 263-279
Persistent link: https://www.econbiz.de/10013253188
Saved in:
10
Retail brand equity : moderating role of retail price deals on retail brand association and retail brand equity relationship
Kumar, J. Ramesh
;
Saha, Raiswa
;
Manohar, Sridhar
; …
- In:
International journal of business innovation and …
21
(
2020
)
2
,
pp. 217-237
Persistent link: https://www.econbiz.de/10012175544
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