Retail brand equity : moderating role of retail price deals on retail brand association and retail brand equity relationship
J. Ramesh Kumar, Raiswa Saha, Sridhar Manohar, P.C. Sekar
| Year of publication: |
2020
|
|---|---|
| Authors: | Kumar, J. Ramesh ; Saha, Raiswa ; Manohar, Sridhar ; Sekar, P. C. |
| Published in: |
International journal of business innovation and research : IJBIR. - Genève [u.a.] : Inderscience Enterprises, ISSN 1751-0260, ZDB-ID 2436046-6. - Vol. 21.2020, 2, p. 217-237
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| Subject: | online purchase | consumer behaviour | brand equity | price deals | moderation | online retailing | retailer awareness | retailer loyalty | retailer equity | retailer association | retailer perceived quality | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Online-Handel | Online retailing | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Einzelhandelspreis | Retail price | Verkaufsförderung | Sales promotion |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBIR.2020.104815 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012175544