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Markenimage
Consumer behaviour
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Journal of business research : JBR
374
The journal of product & brand management
245
Journal of retailing and consumer services
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The journal of brand management : an international journal
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Psychology & marketing
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Asia Pacific journal of marketing and logistics
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75
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Journal of international consumer marketing
72
International journal of hospitality management
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The journal of consumer marketing
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International marketing review
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Journal of global marketing
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Journal of strategic marketing
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Marketing letters : a journal of research in marketing
48
Cogent business & management
47
International journal of consumer studies
46
Journal of fashion marketing and management
45
Journal of marketing
45
Journal of promotion management : innovations in planning and applied research
43
Journal of Islamic marketing
41
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
41
Journal of travel and tourism marketing
41
International journal of internet marketing and advertising : IJIMA
40
International journal of advertising : the review of marketing communications
37
Journal of consumer research : JCR ; an interdisciplinary bimonthly
37
Journal of promotion management : JPM
37
Journal of the Academy of Marketing Science
37
Journal of marketing management : MM
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
35
International journal of advertising : the quarterly review of marketing communications
34
The IUP journal of brand management : IJBRM
33
Qualitative market research : an international journal
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of international marketing
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European journal of marketing
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Journal of business ethics : JOBE
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ECONIS (ZBW)
6,651
USB Cologne (EcoSocSci)
6
BASE
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EconStor
1
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1
Brand magnification : when brands help people reconstruct their lives
Fuschillo, Gregorio
;
Cayla, Julien
;
Cova, Bernard
- In:
European journal of marketing
56
(
2022
)
3
,
pp. 768-798
Persistent link: https://www.econbiz.de/10013173447
Saved in:
2
Branding China through the internationalization of higher education sector : an international students' perspective from China
Yousaf, Salman
;
Fan, Xiucheng
;
Laber, Fahad
- In:
Journal of marketing for higher education
30
(
2020
)
2
,
pp. 161-179
Persistent link: https://www.econbiz.de/10012312375
Saved in:
3
Transforming consumers into brands : tracing
transformation
processes of the practice of blogging
Erz, Antonia
;
Christensen, Anna-Bertha Heeris
- In:
Journal of interactive marketing : a quarterly …
43
(
2018
),
pp. 69-82
Persistent link: https://www.econbiz.de/10011920063
Saved in:
4
Social media and students' behavioral intentions to enroll in postgraduate studies in Kenya : a moderated mediation model of brand personality and attitude
Simiyu, Gabriel
;
Bonuke, Ronald
;
Komen, Joyce
- In:
Journal of marketing for higher education
30
(
2020
)
1
,
pp. 66-86
Persistent link: https://www.econbiz.de/10012258495
Saved in:
5
You are what you communicate : on the relationships among university brand personality, identification, student participation, and citizenship behaviour
Naheen, Fahmida
;
Elsharnouby, Tamer H.
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 368-389
Persistent link: https://www.econbiz.de/10014566979
Saved in:
6
Social class and conspicuous brand logo in gift choice
Lee, Jaehoon
;
Haderlie, Todd C.
;
Miyazaki, Anthony D.
; …
- In:
Journal of consumer behaviour
23
(
2024
)
4
,
pp. 1739-1751
Persistent link: https://www.econbiz.de/10014633897
Saved in:
7
Restaurant-visit intention : do anthropomorphic cues, brand awareness and subjective social class interact?
Kim, Heewon
;
Jang, Soocheong
- In:
International journal of contemporary hospitality management
34
(
2022
)
6
,
pp. 2359-2378
Persistent link: https://www.econbiz.de/10013412621
Saved in:
8
A clash of personality? : the relationship among consumer personality, brand personality and word-of-mouth with social-cognitive perspective : generation as the moderator
Liao, Shu-Hsien
;
Chung, Yu-Chun
;
Lin, Keng-Yi
- In:
International journal of services technology and management
21
(
2015
)
1/2/3
,
pp. 111-126
Persistent link: https://www.econbiz.de/10011442810
Saved in:
9
Phänomen Luxusmarke : identitätsstiftende Effekte und Determinanten der Markenloyalität
Büttner, Miriam
(
contributor
)
-
2008
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003636982
Saved in:
10
Brands as symbolic resources for the construction of identity
Elliott, Richard
;
Wattanasuwan, Kritsadarat
-
2009
Persistent link: https://www.econbiz.de/10003784514
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