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Nostalgic emotion, experiential value, brand image, and consumption intentions of customers of nostalgic-themed restaurants
Chen, Hung-bin; Yeh, Shih-shuo; Huan, Tzung-cheng - In: Journal of business research : JBR 67 (2014) 3, pp. 354-360
Persistent link: https://www.econbiz.de/10010245245
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Does gastronomy brand image affect the perceived emotional value and tour satisfaction?
Aydın, Melih; Sarı Gök, Hatice; Şalvarcı, Simge - In: Enlightening tourism : ET ; a pathmaking journal 12 (2022) 1, pp. 366-397
Persistent link: https://www.econbiz.de/10013464977
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Differences between robot servers and human servers in brand modernity, brand love and behavioral intentions in the restaurant industry
Kim, Heather Markham; Abbas, Jawad; Ul Haq, Muhammad Zia; … - In: Asia Pacific journal of marketing and logistics 35 (2023) 7, pp. 1774-1788
Persistent link: https://www.econbiz.de/10014315894
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Emotion regulation in the marketplace : the role of pleasant brand personalities
Trump, Rebecca K.; Newman, Kevin P. - In: Marketing letters : a journal of research in marketing 32 (2021) 2, pp. 231-245
Persistent link: https://www.econbiz.de/10012548481
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Brand prestige and the mediating role of word of mouth in the fast food industry
Jalal Rajeh Hanaysha; Pech, Richard Jan - In: Global business review 19 (2018) 6, pp. 1494-1514
Persistent link: https://www.econbiz.de/10011982837
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Understanding the impacts of corporate social responsibility and brand attributes on brand equity in the restaurant industry
Lin, Michael S.; Chung, Yeasun K. - In: Tourism economics : the business and finance of tourism … 25 (2019) 4, pp. 639-658
Persistent link: https://www.econbiz.de/10012182096
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Impact of brand experience on loyalty
Ong, Chuan Huat; Lee, Heng Wei; Thurasamy Ramayah - In: Journal of hospitality marketing & management 27 (2018) 7, pp. 755-774
Persistent link: https://www.econbiz.de/10011957157
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Persona-fied brands : managing branded persons through persona
Dion, Delphine; Arnould, Eric J. - In: Journal of marketing management : MM 32 (2016) 1/2, pp. 121-148
Persistent link: https://www.econbiz.de/10011438600
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Restaurants' disclosure of nutritional information as a corporate social responsibility initiative : customers' attitudinal and behavioral responses
Kim, Eojina; Ham, Sunny - In: International journal of hospitality management 55 (2016), pp. 96-106
Persistent link: https://www.econbiz.de/10011497978
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Predictors and outcomes of perceived image of restaurant innovativeness in fine-dining restaurants
Jin, Naehyun Paul; Goh, Ben; Huffman, Lynn; Yuan, Jingxue - In: Journal of hospitality marketing & management 24 (2015) 5/6, pp. 457-485
Persistent link: https://www.econbiz.de/10011349996