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Markenimage
Consumer behaviour
82,147
Konsumentenverhalten
79,666
Marktforschung
12,272
Theorie
12,125
Theory
11,909
Cognition
11,565
Kognition
11,508
Relationship marketing
9,381
Beziehungsmarketing
9,328
Brand management
7,690
Markenführung
7,628
Market research
6,836
Brand image
6,754
USA
5,942
Customer satisfaction
5,750
Deutschland
5,620
United States
5,616
Kundenzufriedenheit
5,583
Online-Handel
5,483
Online retailing
5,471
Germany
4,984
Social Web
4,831
Social web
4,828
Online-Marketing
4,545
Experiment
4,538
Internet marketing
4,534
Service quality
4,473
Markenartikel
4,433
Dienstleistungsqualität
4,427
Brand
4,361
Einzelhandel
4,247
Retail trade
4,147
Emotion
3,879
Werbewirkung
3,758
Advertising effects
3,718
Electronic Commerce
3,646
Verbraucherverhalten
3,582
Marketingmanagement
3,559
Marketing
3,554
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Undetermined
3,515
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1,045
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5,805
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910
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3
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5,527
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259
Graue Literatur
112
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112
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110
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90
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88
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83
Conference paper
51
Konferenzbeitrag
51
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39
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21
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19
Fallstudie
19
Aufsatzsammlung
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7
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7
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5
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5
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4
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4
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3
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2
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2
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2
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2
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2
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2
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2
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2
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1
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1
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1
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English
6,483
German
226
Italian
3
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3
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2
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Phau, Ian
28
Diamantopoulos, Adamantios
26
Loureiro, Sandra Maria Correia
26
Han, Heesup
19
Usman, Osly
19
Bang, Nguyen
18
Huber, Frank
18
Guzman, Francisco
17
Japutra, Arnold
17
Melewar, T. C.
17
Sarkar, Abhigyan
17
Burmann, Christoph
15
Ekinci, Yuksel
14
Sarkar, Juhi Gahlot
14
Sreejesh, S.
14
Veloutsou, Cleopatra
14
Gierl, Heribert
13
Hollebeek, Linda D.
13
Keller, Kevin Lane
13
Fetscherin, Marc
12
Khamitov, Mansur
12
MacInnis, Deborah J.
12
Paul, Justin
12
Pelsmacker, Patrick de
12
Romaniuk, Jenni
12
Shimul, Anwar Sadat
12
Valette-Florence, Pierre
12
Wiedmann, Klaus-Peter
12
Batra, Rajeev
11
Bauer, Hans H.
11
Das, Gopal
11
Grohmann, Bianca
11
Johnson, Lester W.
11
Park, Jungkun
11
De Chernatony, Leslie
10
Dens, Nathalie
10
Eisingerich, Andreas B
10
Jang, Soocheong
10
Ko, Eunju
10
Liu, Chih-Hsing
10
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Springer Fachmedien Wiesbaden
7
IGI Global
2
Books on Demand GmbH <Norderstedt>
1
Center for Economic Research <Tilburg>
1
Center of Market Oriented Product and Production Management
1
Chambre de commerce et d'industrie de Paris
1
Edward Elgar Publishing
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Finansovyj Universitet
1
Friedrich-Schiller-Universität Jena
1
Gesellschaft für Integrierte Kommunikationsforschung
1
Hubert Burda Media Holding Kommanditgesellschaft
1
Institut für Medien- und Konsumentenforschung <Erding>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Kassel University Press GmbH
1
Society for Consumer Psychology.
1
Springer International Publishing
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
Universität Greifswald
1
World Advertising Research Center <Henley-on-Thames>
1
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Published in...
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Journal of business research : JBR
370
The journal of product & brand management
242
Journal of retailing and consumer services
226
The journal of brand management : an international journal
219
Psychology & marketing
102
Asia Pacific journal of marketing and logistics
90
European journal of marketing : EJM
75
Journal of marketing communications
75
Journal of international consumer marketing
71
International journal of hospitality management
62
The journal of consumer marketing
59
Journal of strategic marketing
56
International marketing review
53
Journal of global marketing
53
Marketing intelligence & planning
52
Marketing letters : a journal of research in marketing
50
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Cogent business & management
47
Journal of marketing
47
International journal of consumer studies
46
Journal of fashion marketing and management
46
Journal of the Academy of Marketing Science
45
Journal of promotion management : innovations in planning and applied research
44
Journal of Islamic marketing
41
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
41
Journal of travel and tourism marketing
41
International journal of internet marketing and advertising : IJIMA
39
International journal of advertising : the review of marketing communications
38
Journal of consumer research : JCR ; an interdisciplinary bimonthly
37
Journal of promotion management : JPM
37
Journal of marketing management : MM
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
35
Journal of marketing research : JMR
34
International journal of advertising : the quarterly review of marketing communications
33
The IUP journal of brand management : IJBRM
33
European journal of marketing
32
Qualitative market research : an international journal
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Journal of international marketing
31
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Source
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ECONIS (ZBW)
6,708
USB Cologne (EcoSocSci)
7
EconStor
2
BASE
1
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1
Ein Discrete-Choice-Modell zur Erklärung von Markentreue auf Grundlage von Theorien des Lernens und der wahrgenommenen Unsicherheit
Baumgartner, Bernhard
;
Hruschka, Harald
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
54
(
2002
)
4
,
pp. 299-316
Persistent link: https://www.econbiz.de/10001672460
Saved in:
2
The dynamic nature of marketing constructs
Bergkvist, Lars
;
Eisend, Martin
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 521-541
Persistent link: https://www.econbiz.de/10012548064
Saved in:
3
The influence of brand experiences onto brand preference, brand meaning and haptic product evaluation : essays in experimental marketing research
Stach, Jens
-
2019
Persistent link: https://www.econbiz.de/10012105022
Saved in:
4
Image effects : how brand images change consumers' product ratings
Fichter, Christian
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003788546
Saved in:
5
Kontextabhängige Konzeptualisierung der Markenpersönlichkeit : eine empirische Analyse am Beispiel des deutschen Automobilmarktes
Hattula, Marcus
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003772621
Saved in:
6
Der Aufbau einer Markenpersönlichkeit als Herausforderung des Markenmanagements : eine empirische Untersuchung anhand der Kosmetikbranche
Wiedmann, Klaus-Peter
;
Bachmann, Frank
;
Schmitz, Miriam
-
2008
Persistent link: https://www.econbiz.de/10003847046
Saved in:
7
Interdependence of personality traits and brand identity in measuring brand performance
Rajagopal
- In:
International journal of business innovation and research
4
(
2010
)
5
,
pp. 411-426
Persistent link: https://www.econbiz.de/10008798785
Saved in:
8
Can brand reputation improve the odds of being reviewed on-line?
Amblee, Naveen
;
Bui, Tung
- In:
International journal of electronic commerce : IJEC
12
(
2007/08
)
3
,
pp. 11-28
Persistent link: https://www.econbiz.de/10003698417
Saved in:
9
Effect of brand associations on consumer reactions to unknown on-line brands
Delgado-Ballester, Elena
;
Hernández-Espallardo, Miguel
- In:
International journal of electronic commerce : IJEC
12
(
2007/08
)
3
,
pp. 81-113
Persistent link: https://www.econbiz.de/10003698447
Saved in:
10
Messung und Wirkung von Markenemotionen : Neuromarketing als neuer verhaltenswissenschaftlicher Ansatz
Möll, Thorsten
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003525512
Saved in:
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