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Markenimage
India
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Indien
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Consumer behaviour
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Bank
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Beziehungsmarketing
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Brand management
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Markenführung
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Customer satisfaction
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Digitization
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Electronic Banking
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Electronic banking
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Emotion
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Financial services
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Finanzdienstleistung
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Markenartikel
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Markentransfer
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financial inclusion
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household survey and statistical analysis
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urban poor
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Alternate channels
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Armut
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Armutsbekämpfung
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Automobile industry in India
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Bapat, Dhananjay
4
Hollebeek, Linda D.
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Panwar, J. S.
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Thanigan, Jayanthi
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Global business review
1
Marketing intelligence & planning
1
The international journal of bank marketing : IJBM
1
Vision : the journal of business perspective
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ECONIS (ZBW)
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Impact of brand familiarity on brands experience dimensions for financial services brands
Bapat, Dhananjay
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
4
,
pp. 637-648
Persistent link: https://www.econbiz.de/10011725709
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2
Exploring relationship among brand experience dimensions, brand evaluation and brand loyalty
Bapat, Dhananjay
;
Thanigan, Jayanthi
- In:
Global business review
17
(
2016
)
6
,
pp. 1357-1372
Persistent link: https://www.econbiz.de/10011665165
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3
Consumer evaluation of brand extensions : an empirical assessment in the Indian context
Bapat, Dhananjay
;
Panwar, J. S.
- In:
Vision : the journal of business perspective
13
(
2009
)
2
,
pp. 47-52
Persistent link: https://www.econbiz.de/10003891635
Saved in:
4
Customer value, customer engagement, and customer-based brand equity in the context of a digital payment app
Bapat, Dhananjay
;
Hollebeek, Linda D.
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 837-853
Persistent link: https://www.econbiz.de/10014381221
Saved in:
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