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Markenimage
Brand management
25
Markenführung
25
rebranding
24
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20
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19
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18
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18
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17
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familiarity bias
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depositor discipline
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Capital income
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Financial investment
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Islamic banks
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Kapitalanlage
5
Kapitaleinkommen
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behavioral finance
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mutual funds
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Collange, Véronique
2
Al Shebil, Saleh
1
Arora, Sangeeta
1
Basu, Meheli
1
Beise-Zee, Rian
1
Bishop, Melissa
1
Blazquez Cano, Marta
1
Bonache, Adrien
1
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1
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1
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1
Joireman, Jeff
1
Kaul, Pushpanjali
1
Liu, Richie L.
1
Marques, Catarina
1
Mattich, Kurt
1
Mida, Faouzia
1
Mogaji, Emmanuel
1
Mróz-Gorgoń, Barbara
1
Parsons, Andrew G.
1
Peterson, Mark
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Roy, Subhadip
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Tsai, Yi-Lin
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1
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1
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The journal of product & brand management
4
The journal of brand management : an international journal
2
Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
1
EuroMed journal of management
1
European journal of marketing : EJM
1
Future-focused strategic marketing
1
Interdisciplinary management research XVI ; 1
1
International journal of business and globalisation : IJBG
1
International journal of financial services management : IJFSM
1
Journal of business research : JBR
1
Journal of marketing research : JMR
1
Journal of retailing and consumer services
1
Marketing brands in Africa : perspectives on the evolution of branding in an emerging market
1
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ECONIS (ZBW)
17
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1
Cognitive and emotional processing of brand logo changes
Peterson, Mark
;
Al Shebil, Saleh
;
Bishop, Melissa
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 745-757
Persistent link: https://www.econbiz.de/10011416937
Saved in:
2
Overcoming resistance to product
rebranding
Collange, Véronique
;
Bonache, Adrien
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 621-532
Persistent link: https://www.econbiz.de/10011481875
Saved in:
3
The effects of
rebranding
on customer-based brand equity
Blazquez Cano, Marta
;
Mattich, Kurt
;
Henninger, Claudia E.
- In:
International journal of business and globalisation : IJBG
22
(
2019
)
1
,
pp. 91-109
Persistent link: https://www.econbiz.de/10011994973
Saved in:
4
To brand or to rebrand : investigating to effects of
rebranding
on brand equity and consumer attitudes
Roy, Subhadip
;
Sarkar, Soumya
- In:
The journal of brand management : an international journal
22
(
2015
)
4
,
pp. 340-360
Persistent link: https://www.econbiz.de/10011339288
Saved in:
5
How brand loyal shoppers respond to three different brand discontinuation scenarios
Hebblethwaite, Denisa
;
Parsons, Andrew G.
;
Spence, Mark T.
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1918-1937
Persistent link: https://www.econbiz.de/10011773794
Saved in:
6
Consumer reaction to service
rebranding
Collange, Véronique
- In:
Journal of retailing and consumer services
22
(
2015
),
pp. 178-186
Persistent link: https://www.econbiz.de/10010469052
Saved in:
7
The role of brand equity in a new
rebranding
strategy of a private label
Marques, Catarina
;
Silva, Rui Vinhas da
;
Davcik, Nebojsa S.
- In:
Journal of business research : JBR
117
(
2020
),
pp. 497-507
Persistent link: https://www.econbiz.de/10012287217
Saved in:
8
Pre- and post-
rebranding
performance evaluation : a case study of selected Indian banks
Kaul, Pushpanjali
;
Arora, Sangeeta
- In:
International journal of financial services management …
11
(
2021
)
1
,
pp. 1-26
Persistent link: https://www.econbiz.de/10012598667
Saved in:
9
Rebranding
- a criteria-based analysis and comparison of the
rebranding
strategies of the fashion heritage brands Burberry and J.Crew
Cleff, Thomas
;
Elezi, Ernesa
;
Walter, Nadine
-
2020
Persistent link: https://www.econbiz.de/10012601647
Saved in:
10
Africa is not a country :
rebranding
and repositioning Africa as a continent
Mogaji, Emmanuel
- In:
Marketing brands in Africa : perspectives on the …
,
(pp. 237-259)
.
2021
Persistent link: https://www.econbiz.de/10012651452
Saved in:
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