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Measuring the impact of celebrity endorsement on consumer behavioural intentions : a study of Malaysian consumers
Kok Wei Khong; Wu, You Li - In: International journal of sports marketing & sponsorship 14 (2012/13) 3, pp. 157-177
Persistent link: https://www.econbiz.de/10009765613
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Antecedents of green brand equity : an integrated approach
Pui Fong Ng; Butt, Muhammad Mohsin; Kok Wei Khong; Fon … - In: Journal of business ethics : JOBE 121 (2014) 2, pp. 203-215
Persistent link: https://www.econbiz.de/10010363440
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Integrating behavioural and branding perspectives to maximize green brand equity : a holistic approach
Butt, Muhammad Mohsin; Mushtaq, Saadia; Afzal, Alia; … - In: Business strategy and the environment 26 (2017) 4, pp. 507-520
Persistent link: https://www.econbiz.de/10011699021
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Antecedents of consumer-based electronic retail brand equity : an integrated model
Butt, Muhammad Mohsin; Yingchen, Yu; Mohd-Any, Amrul Asraf - In: Asian Academy of Management journal : AAMJ 23 (2018) 2, pp. 69-99
Persistent link: https://www.econbiz.de/10012056659
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Brand equity in higher education
Mourad, Maha; Ennew, Christine T.; Kortam, Wael - In: Marketing intelligence & planning 29 (2011) 4, pp. 403-420
Persistent link: https://www.econbiz.de/10009384854