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Markenimage
Pakistan
9
Brand management
7
China
7
Markenführung
7
Brand image
6
Consumer behaviour
6
Konsumentenverhalten
6
textile sector
6
Brand equity
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Firm performance
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Lieferkette
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Supply chain
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Unternehmenserfolg
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Fuzzy sets
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Fuzzy-Set-Theorie
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Nachhaltige Entwicklung
4
Sustainability
4
Sustainable development
4
fuzzy AHP
4
Institutional theory
3
Internal branding
3
Interne Markenführung
3
Marketing management
3
Marketingmanagement
3
Nachhaltigkeit
3
Textile industry
3
Textilindustrie
3
AHP approach
2
AHP-Verfahren
2
B-to-B-Marketing
2
B2B services
2
Beziehungsmarketing
2
Bourse
2
Brand authenticity
2
Brand orientation
2
Business-to-business marketing
2
Börse
2
Börsenkurs
2
Chinese firms
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Abrar, Muhammad
3
Safeer, Asif Ali
3
He, Yuanqiong
2
Jiang, Yanxin
2
Shabbir, Rizwan
2
Zhang, Jing
2
Amjad, Fiza
1
Aslam, Madiha
1
Baig, Sajjad Ahmad
1
Chen, Yun
1
Du, Mingfei
1
Gillani, Syed Hussain Mustafa
1
Kumar, Nilesh
1
Lin, Yuanyuan
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Liu, Hancheng
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Nawaz, Zubair
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Razzaq, Amar
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Asia Pacific journal of marketing and logistics
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of emerging markets
1
Journal of promotion management : innovations in planning and applied research
1
Management decision
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
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1
Impact of internal brand management on brand performance : an empirical investigation of fashion brand
Aslam, Madiha
;
Gillani, Syed Hussain Mustafa
;
Usman, …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
3
,
pp. 405-426
Persistent link: https://www.econbiz.de/10013550364
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2
Building industrial brand equity by leveraging firm capabilities and co-creating value with customers
Zhang, Jing
;
Jiang, Yanxin
;
Shabbir, Rizwan
;
Du, Mingfei
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 47-58
Persistent link: https://www.econbiz.de/10011422733
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3
How brand orientation impacts B2B service brand equity? : an empirical study among Chinese firms
Zhang, Jing
;
Jiang, Yanxin
;
Shabbir, Rizwan
;
Zhu, Miao
- In:
The journal of business & industrial marketing
31
(
2016
)
1
,
pp. 83-98
Persistent link: https://www.econbiz.de/10011539342
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4
Effects of perceived brand localness and perceived brand globalness on consumer behavioral intentions in emerging markets
Safeer, Asif Ali
;
Abrar, Muhammad
;
Liu, Hancheng
;
He, …
- In:
Management decision
60
(
2022
)
9
,
pp. 2482-2502
Persistent link: https://www.econbiz.de/10013350505
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5
Impact of perceived brand localness and globalness on brand authenticity to predict brand attitude : a cross-cultural Asian perspective
Safeer, Asif Ali
;
Chen, Yun
;
Abrar, Muhammad
;
Kumar, Nilesh
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
7
,
pp. 1524-1543
Persistent link: https://www.econbiz.de/10013391109
Saved in:
6
Impact of perceived brand authenticity on consumer behavior : an evidence from generation Y in Asian perspective
Safeer, Asif Ali
;
He, Yuanqiong
;
Lin, Yuanyuan
;
Abrar, …
- In:
International journal of emerging markets
18
(
2023
)
3
,
pp. 685-704
Persistent link: https://www.econbiz.de/10014333517
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