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Markenimage
Consumer behaviour
23
Konsumentenverhalten
23
Brand management
22
Markenführung
22
Advertising effects
11
Beziehungsmarketing
11
Brand image
11
Relationship marketing
11
Werbewirkung
11
Brand
10
Markenartikel
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USA
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Internet marketing
9
Online-Marketing
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Advertising
8
Marketing management
8
Marketingmanagement
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Werbung
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Customer integration
6
Kundenintegration
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Marketing
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Social Web
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Social web
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Communication media
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Decision
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Kommunikationsmedien
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Marktforschung
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Vereinigte Staaten
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Zielgruppe
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Innovation
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Product information
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Calder, Bobby J.
6
Tybout, Alice M.
4
Sternthal, Brian
3
Carpenter, Gregory S.
2
He, Junnan
1
Henderson, Geraldine Rosa
1
Hollebeek, Linda D.
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Kellogg on marketing
5
Brand management ; Vol. 1
1
Customer engagement marketing
1
Journal of business research : JBR
1
Journal of service management
1
Kellogg on branding : the marketing faculty of the Kellogg School of Management
1
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ECONIS (ZBW)
11
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1
Brand positioning
Tybout, Alice M.
;
Sternthal, Brian
- In:
Kellogg on branding : the marketing faculty of the …
,
(pp. 11-26)
.
2005
Persistent link: https://www.econbiz.de/10003285241
Saved in:
2
Brand positioning
Tybout, Alice M.
;
Sternthal, Brian
- In:
Kellogg on marketing
,
(pp. 31-57)
.
2001
Persistent link: https://www.econbiz.de/10001612973
Saved in:
3
Writing a brand positioning statement and translating it into brand design
Calder, Bobby J.
- In:
Kellogg on marketing
,
(pp. 92-111)
.
2010
Persistent link: https://www.econbiz.de/10008664285
Saved in:
4
Branding and the psychology of consumer behavior
Calder, Bobby J.
- In:
Psychology of branding
,
(pp. 3-13)
.
2013
Persistent link: https://www.econbiz.de/10009775646
Saved in:
5
Customer interaction strategy, brand purpose and brand communities
Calder, Bobby J.
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 747-757
Persistent link: https://www.econbiz.de/10013325757
Saved in:
6
Creating and managing brands
Tybout, Alice M.
;
Carpenter, Gregory S.
- In:
Kellogg on marketing
,
(pp. 112-141)
.
2010
Persistent link: https://www.econbiz.de/10008664284
Saved in:
7
Creating and managing brands
Tybout, Alice M.
;
Carpenter, Gregory S.
- In:
Kellogg on marketing
,
(pp. 74-102)
.
2001
Persistent link: https://www.econbiz.de/10001612976
Saved in:
8
Advertising strategy
Rucker, Dereck D.
;
Sternthal, Brian
- In:
Kellogg on marketing
,
(pp. 209-231)
.
2010
Persistent link: https://www.econbiz.de/10008664280
Saved in:
9
Brand diagnostics : mapping branding effects using consumer associative networks
Henderson, Geraldine Rosa
;
Iacobucci, Dawn
;
Calder, Bobby J.
-
2010
Persistent link: https://www.econbiz.de/10003924113
Saved in:
10
The experimental evaluation of brand strength and brand value
He, Junnan
;
Calder, Bobby J.
- In:
Journal of business research : JBR
115
(
2020
),
pp. 194-202
Persistent link: https://www.econbiz.de/10012271077
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