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New Food Marketing : Trends &...
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Markenimage
Consumer behaviour
79,278
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79,133
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31,308
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11,329
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9,699
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9,675
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5,931
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5,143
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5,077
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5,074
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4,556
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4,523
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4,491
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4,372
Dienstleistungsqualität
4,349
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4,343
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3,999
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3,947
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3,905
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3,895
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3,725
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3,698
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Phau, Ian
30
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26
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26
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19
Usman, Osly
19
Bang, Nguyen
18
Huber, Frank
18
Melewar, T. C.
18
Guzman, Francisco
17
Japutra, Arnold
17
Sarkar, Abhigyan
17
Burmann, Christoph
16
Ekinci, Yuksel
14
Keller, Kevin Lane
14
Sarkar, Juhi Gahlot
14
Sreejesh, S.
14
Bauer, Hans H.
13
Gierl, Heribert
13
MacInnis, Deborah J.
13
Veloutsou, Cleopatra
13
Wiedmann, Klaus-Peter
13
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12
Hollebeek, Linda D.
12
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12
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12
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11
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11
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11
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11
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11
Valette-Florence, Pierre
11
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10
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10
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10
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IGI Global
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Books on Demand GmbH <Norderstedt>
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Center for Economic Research <Tilburg>
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Center of Market Oriented Product and Production Management
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Chambre de commerce et d'industrie de Paris
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DerMarkentag <Veranstaltung> <8., 2021, Online>
1
Edward Elgar Publishing
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1
Fachhochschule Reutlingen / European School of Business
1
Finansovyj Universitet
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Gesellschaft für Integrierte Kommunikationsforschung
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Haufe-Lexware GmbH & Co. KG
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Hubert Burda Media Holding Kommanditgesellschaft
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Institut für Medien- und Konsumentenforschung <Erding>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
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1
Konferenz Kulturbranding <3, 2009, Offenbach am Main>
1
National Bureau of Economic Research
1
NetLibrary, Inc
1
Society for Consumer Psychology.
1
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1
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1
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1
Universität Greifswald
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
World Advertising Research Center <Henley-on-Thames>
1
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Journal of business research : JBR
370
The journal of product & brand management
243
Journal of retailing and consumer services
224
The journal of brand management : an international journal
219
Psychology & marketing
103
Asia Pacific journal of marketing and logistics
90
European journal of marketing : EJM
76
Journal of marketing communications
76
Journal of international consumer marketing
72
International journal of hospitality management
63
The journal of consumer marketing
61
Journal of strategic marketing
56
International marketing review
53
Journal of global marketing
53
Marketing intelligence & planning
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Marketing letters : a journal of research in marketing
49
Cogent business & management
47
International journal of consumer studies
46
Journal of fashion marketing and management
46
Journal of marketing
45
Journal of promotion management : innovations in planning and applied research
44
Journal of travel and tourism marketing
43
Journal of the Academy of Marketing Science
42
Journal of Islamic marketing
41
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
International journal of internet marketing and advertising : IJIMA
39
International journal of advertising : the review of marketing communications
38
Journal of consumer research : JCR ; an interdisciplinary bimonthly
38
Journal of promotion management : JPM
37
Journal of marketing management : MM
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
35
European journal of marketing
33
International journal of advertising : the quarterly review of marketing communications
33
SpringerLink / Bücher
33
The IUP journal of brand management : IJBRM
33
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
Journal of business ethics : JOBE
31
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
Journal of international marketing
31
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ECONIS (ZBW)
6,772
USB Cologne (EcoSocSci)
35
USB Cologne (business full texts)
2
EconStor
1
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1
"What brand do you eat?" : the influence of
food
brands within children’s peer groups
Hemar-Nicolas, Valérie
;
Gollety, Mathilde
;
Damay, Coralie
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
3
,
pp. 316-331
Persistent link: https://www.econbiz.de/10011443559
Saved in:
2
How consumer-generated images shape important consumption outcomes in the
food
domain
Coary, Sean
;
Poor, Morgan
- In:
The journal of consumer marketing
33
(
2016
)
1
,
pp. 1-8
Persistent link: https://www.econbiz.de/10011472829
Saved in:
3
The effect of mental availability on snack
food
choices
Stocchi, Lara
;
Kemps, Eva
;
Anesbury, Zachary
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012502693
Saved in:
4
Nutri-Score Vs. Nutrition Claim : the effects of incongruent front-of-pack nutritional information on consumer perceptions of product healthiness, brand attitude, and purchase inte...
Janssen, Loes
;
Bogaert, Eline A. M.
- In:
Journal of food products marketing : innovations in …
29
(
2023
)
2/3
,
pp. 69-81
Persistent link: https://www.econbiz.de/10014289609
Saved in:
5
Children in
marketing
: a review, synthesis and research agenda
Sigirci, Ozge
;
Gegez, A. Ercan
;
Aytimur, Hilal
;
Gegez, …
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1594-1639
Persistent link: https://www.econbiz.de/10013411954
Saved in:
6
The role of perceived variability and the health halo effect in nutritional inference and consumption
Sundar, Aparna
;
Kardes, Frank R.
- In:
Psychology & marketing
32
(
2015
)
5
,
pp. 512-521
Persistent link: https://www.econbiz.de/10010527123
Saved in:
7
Children's socialization in consumption : the role of
marketing
Estrela, Rui Carlos
;
Pereira, Francisco Costa
;
Ventura, …
- In:
EuroMed journal of business
9
(
2014
)
3
,
pp. 222-251
Persistent link: https://www.econbiz.de/10010416280
Saved in:
8
Identität und Marke im Entrepreneurial
Marketing
Burmann, Christoph
;
Piehler, Rico
;
Schade, Michael
; …
- In:
Entrepreneurial Marketing : Besonderheiten, Aufgaben …
,
(pp. 473-499)
.
2015
Persistent link: https://www.econbiz.de/10010531041
Saved in:
9
Healthy brands : establishing brand credibility, commitment and connection among consumers
Kemp, Elyria
;
Bui, M̃y
- In:
The journal of consumer marketing
28
(
2011
)
6
,
pp. 429-437
Persistent link: https://www.econbiz.de/10009407564
Saved in:
10
What to diffuse in a gender-specific store? : the effect of male and female perfumes on customer value and behaviour
Doucé, Lieve
;
Janssens, Wim
;
Leroi-Werelds, Sara
; …
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
3
,
pp. 271-280
Persistent link: https://www.econbiz.de/10011508832
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