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The role of brand personality in the formation of consumer affect and self-brand connection
McManus, Justin F.; Carvalho, Sergio W.; Trifts, Valerie - In: The journal of product & brand management 31 (2022) 4, pp. 551-569
Persistent link: https://www.econbiz.de/10013393661
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Enhancing digital entertainment through personalization : the evolving role of product placements
Trifts, Valerie; Aghakhani, Hamed - In: Journal of marketing communications 25 (2019) 6, pp. 607-625
Persistent link: https://www.econbiz.de/10012203341
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Corporate social "irresponsibility" : are consumers’ biases in attribution of blame helping companies in product-harm crises involving hybrid products?
Carvalho, Sergio W.; Muralidharan, Etayankara; Bapuji, Hari - In: Journal of business ethics : JOBE 130 (2015) 3, pp. 651-663
Persistent link: https://www.econbiz.de/10011340207
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Brand concepts as representations of human values : do cultural congruity and compatibility between values matter?
Torelli, Carlos J.; Ozsomer, Aysegul; Carvalho, Sergio W.; … - In: Journal of marketing 76 (2012) 4, pp. 92-108
Persistent link: https://www.econbiz.de/10009782927