Purpose: This research examines the effects of University Social Responsibility (USR) on the brand image of private universities in Thailand. Brand image is important for entry into the consideration set as prospective students evaluate options for university study. USR activities may be...

Intercept interviews of 200 middle class residents of Ho Chi Minn City examined consumer perceptions about brand of engine lubricants, which are still largely a consumer product in Vietnam (i.e., consumers buy it and put it in their motorcycle or car engines themselves). A wide range of foreign...

This research examines the effects of University Social Responsibility (USR) on the brand image of the university. In Thailand, USR elements have been considered as mandated components quality assurance, but private universities may go beyond basic requirements to leverage advantages in a highly...

This paper examines how cultural effects can be integrated into the relationship between customer value (perceived service quality and brand name) and customer loyalty. Hofstede's individualism-collectivism dimension is used for illustration, because some research has shown that it is a key...