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An investigation of the effects of product recalls on brand commitment and purchase intention
Byun, Kyung-Ah; Dass, Mayukh - In: The journal of consumer marketing 32 (2015) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10010530037
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Assessing brand vulnerability across product assortments
Kumar, Piyush; Dass, Mayukh - In: The journal of brand management : an international journal 19 (2011/12) 9, pp. 801-814
Persistent link: https://www.econbiz.de/10009621236
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The preservation of loyalty halo effects : an investigation of the post-product-recall behavior of loyal customers
Byun, Kyung-Ah; Duhan, Dale F.; Dass, Mayukh - In: Journal of business research : JBR 116 (2020), pp. 163-175
Persistent link: https://www.econbiz.de/10012257551
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On the extendibility of brands with subordinate versus basic category concepts
Topaloglu, Omer; Kumar, Piyush; Dass, Mayukh - In: Journal of retailing 97 (2021) 3, pp. 394-404
Persistent link: https://www.econbiz.de/10013256052