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Customer-based brand equity for global brands : a multinational approach

Atilgan, Eda; Akinci, Serkan; Aksoy, Safak; Kaynak, Erdener - In: Journal of euromarketing 18 (2009) 2, pp. 115-132

Persistent link: https://www.econbiz.de/10003882147

Special Issue: Brand equity, branding, and marketing communications in emerging markets

Kaynak, Erdener (contributor) - 2010

Persistent link: https://www.econbiz.de/10008652550

An integrative framework linking brand associations and brand loyalty in professional sports

Kaynak, Erdener; Salman, Gulberk Gultekin; Tatoğlu, Ekrem - In: The journal of brand management : an international journal 15 (2007/08) 5, pp. 336-357

Persistent link: https://www.econbiz.de/10003699477

The effect of plain packaging format in cigarette labeling on smoking intent and brand likability among young non-smokers in Macau

Chow, Clement S. F.; Kaynak, Erdener; Mak, Winnie - In: Asia Pacific journal of marketing and logistics 27 (2015) 1, pp. 23-39

Persistent link: https://www.econbiz.de/10010508360