The management of international advertising : a handbook and guide for professionals
Erdener Kaynak
| Year of publication: |
1989
|
|---|---|
| Authors: | Kaynak, Erdener |
| Publisher: |
New York [u.a.] : Quorum Books |
| Subject: | Werbung | Advertising | Internationales Marketing | International marketing | Weltmarkt |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVI, 284 S graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-89930-142-8 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013543861