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Sustainable orientation and pu...
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Markenimage
Konsumentenverhalten
79,072
Consumer behaviour
78,639
Nachhaltige Entwicklung
48,181
Sustainable development
47,857
Strategisches Management
39,904
Strategic management
32,777
Nachhaltigkeit
23,367
Theorie
20,342
Sustainability
20,244
Theory
19,946
Welt
11,972
World
11,858
Deutschland
11,164
Germany
10,122
Corporate Social Responsibility
9,670
Corporate social responsibility
9,521
Beziehungsmarketing
9,348
Relationship marketing
9,336
USA
8,818
United States
8,450
Markenführung
7,796
Brand management
7,791
Brand image
6,547
Supply chain
6,432
Lieferkette
6,428
sustainability
6,419
Innovation
6,388
Beschaffung
5,802
Online-Handel
5,557
Online retailing
5,542
Customer satisfaction
5,489
Kundenzufriedenheit
5,488
Procurement
5,343
sustainable development
4,952
Environmental management
4,905
Umweltmanagement
4,902
Social Web
4,894
Social web
4,892
Recycling
4,804
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3,472
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1,016
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5,691
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10
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7
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3
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2
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6,360
German
209
Italian
3
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3
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Phau, Ian
28
Diamantopoulos, Adamantios
26
Loureiro, Sandra Maria Correia
25
Bang, Nguyen
19
Han, Heesup
19
Usman, Osly
19
Guzman, Francisco
18
Melewar, T. C.
18
Huber, Frank
17
Japutra, Arnold
17
Sarkar, Abhigyan
17
Burmann, Christoph
15
Ekinci, Yuksel
14
Sarkar, Juhi Gahlot
14
Sreejesh, S.
14
Veloutsou, Cleopatra
13
Fetscherin, Marc
12
Gierl, Heribert
12
Keller, Kevin Lane
12
Khamitov, Mansur
12
MacInnis, Deborah J.
12
Paul, Justin
12
Shimul, Anwar Sadat
12
Wiedmann, Klaus-Peter
12
Batra, Rajeev
11
Das, Gopal
11
Grohmann, Bianca
11
Hollebeek, Linda D.
11
Johnson, Lester W.
11
Park, Jungkun
11
Pelsmacker, Patrick de
11
Valette-Florence, Pierre
11
Bauer, Hans H.
10
De Chernatony, Leslie
10
Gil Saura, Irene
10
Jang, Soocheong
10
Ko, Eunju
10
Liu, Chih-Hsing
10
Park, C. Whan
10
Romaniuk, Jenni
10
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Springer Fachmedien Wiesbaden
9
Christian-Albrechts-Universität zu Kiel
2
IGI Global
2
Books on Demand GmbH <Norderstedt>
1
Center for Economic Research <Tilburg>
1
Center of Market Oriented Product and Production Management
1
Chambre de commerce et d'industrie de Paris
1
Edward Elgar Publishing
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Friedrich-Schiller-Universität Jena
1
Gesellschaft für Integrierte Kommunikationsforschung
1
Hubert Burda Media Holding Kommanditgesellschaft
1
Institut für Medien- und Konsumentenforschung <Erding>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Kassel University Press GmbH
1
Society for Consumer Psychology.
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
Universität Greifswald
1
World Advertising Research Center <Henley-on-Thames>
1
Österreich / Bundesministerium für Verkehr, Innovation und Technologie
1
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Published in...
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Journal of business research : JBR
367
The journal of product & brand management
244
Journal of retailing and consumer services
223
The journal of brand management : an international journal
214
Psychology & marketing
101
Asia Pacific journal of marketing and logistics
89
European journal of marketing : EJM
74
Journal of marketing communications
73
Journal of international consumer marketing
71
International journal of hospitality management
62
The journal of consumer marketing
59
International marketing review
53
Journal of strategic marketing
53
Journal of global marketing
52
Marketing intelligence & planning
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Marketing letters : a journal of research in marketing
48
Cogent business & management
47
International journal of consumer studies
46
Journal of fashion marketing and management
45
Journal of marketing
43
Journal of Islamic marketing
42
Journal of promotion management : innovations in planning and applied research
42
Journal of travel and tourism marketing
41
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
International journal of internet marketing and advertising : IJIMA
39
International journal of advertising : the review of marketing communications
37
Journal of promotion management : JPM
37
Journal of the Academy of Marketing Science
37
Journal of marketing management : MM
36
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of marketing management : JMM ; journal of the Academy of Marketing
34
The IUP journal of brand management : IJBRM
34
International journal of advertising : the quarterly review of marketing communications
32
Qualitative market research : an international journal
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Journal of international marketing
31
Journal of business ethics : JOBE
30
European journal of marketing
29
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Source
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ECONIS (ZBW)
6,568
USB Cologne (EcoSocSci)
7
BASE
1
EconStor
1
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1
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date (newest first)
date (oldest first)
1
Enhancing brand equity through
sustainability
: waste
recycling
Gupta, Suraksha
- In:
Thunderbird international business review
58
(
2016
)
3
,
pp. 213-223
Persistent link: https://www.econbiz.de/10011503376
Saved in:
2
The influence of greenwashing practices on brand attitude : a multidimensional consumer analysis in Germany
Bladt, Daniel
;
Capelleveen, Guido van
;
Yazan, Devrim Murat
- In:
Business strategy and the environment
33
(
2024
)
2
,
pp. 597-625
Persistent link: https://www.econbiz.de/10014467303
Saved in:
3
Cause beneficial or cause exploitative? : using joint motives to increase credibility of
sustainability
efforts
Wallach, Karen Anne
;
Popovich, Deidre
- In:
Journal of public policy & marketing
42
(
2023
)
2
,
pp. 187-202
Persistent link: https://www.econbiz.de/10014228909
Saved in:
4
Please tell me how sustainable you are, and I'll tell you how much I value you! : the impact of young consumers' motivations on luxury fashion
Brandão, Amélia Maria Pinto da Cunha
;
Magalhães, …
- In:
Cogent business & management
10
(
2023
)
3
,
pp. 1-49
fashion, showing that
sustainability
and intrinsic experiential value are the antecedents that most predict young consumers …
Persistent link: https://www.econbiz.de/10014505234
Saved in:
5
Understanding the effects of retailer- and manufacturer-provided
sustainability
labels on product evaluations and purchase-related outcomes
Cho, Yoon-Na
;
Berry, Christopher
- In:
Journal of business research : JBR
100
(
2019
),
pp. 73-85
Persistent link: https://www.econbiz.de/10012023780
Saved in:
6
The effect of a sustainable label portfolio on consumer perception of ethicality and retail patronage
Bezençon, Valéry
;
Etemad-Sajadi, Reza
- In:
International journal of retail & distribution management
43
(
2015
)
4/5
,
pp. 314-328
Persistent link: https://www.econbiz.de/10011298834
Saved in:
7
The role of anthropomorphism in consumer evaluations of sustainable products : a research note
Shirai, Miyuri
- In:
Journal of sustainable marketing
4
(
2023
)
1
,
pp. 80-89
Persistent link: https://www.econbiz.de/10014440813
Saved in:
8
The impact of value perceptions on purchase intention of sustainable luxury brands in China and the UK
Wang, Pengji
;
Kuah, Adrian T.H.
;
Lu, Qinye
;
Wong, Caroline
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 325-346
Persistent link: https://www.econbiz.de/10012550289
Saved in:
9
Green or social? : an analysis of environmental and social
sustainability
advertising and its impact on brand personality, credibility and attitude
Sander, Frauke
;
Föhl, Ulrich
;
Walter, Nadine
;
Demmer, Vera
- In:
The journal of brand management : an international journal
28
(
2021
)
4
,
pp. 429-445
Persistent link: https://www.econbiz.de/10012550332
Saved in:
10
Sustainability
through the lens of the professional adviser : the case for brand trust
Stoica, Michael
;
Hickman, Thomas M.
- In:
The journal of product & brand management
31
(
2022
)
5
,
pp. 689-701
Persistent link: https://www.econbiz.de/10013407484
Saved in:
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