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Markenimage
Cognitive legitimacy
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A grounded theory approach to reconstruct brand value based on prosumption logic in the era of sharing economy platform
Lei, Shen
;
Chen, Ye
;
Luo, Chu
- In:
Theoretical economics letters
9
(
2019
)
8
,
pp. 2975-2996
Persistent link: https://www.econbiz.de/10012214773
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A study on the mediating effect of brand trust between perceived legitimacy of influencers and attitude toward brand : evidence from Turkey
Semiz, Buket Bora
;
Paylan, Mehmet Ali
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2181-2197
Persistent link: https://www.econbiz.de/10014430218
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