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Inspire me to purchase : consumers' personal control and preference for underdog brand positioning
Tang, Yangyi; Tsang, Alex S. L. - In: Journal of business research : JBR 115 (2020), pp. 101-109
Persistent link: https://www.econbiz.de/10012270844
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Consequences of moral transgressions : how regulatory focus orientation motivates or hinders moral decoupling
Cowan, Kirsten; Yazdanparast, Atefeh - In: Journal of business ethics : JBE 170 (2021) 1, pp. 115-132
Persistent link: https://www.econbiz.de/10012496521
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Time in corporate images : introducing image heritage and image-in-use
Rindell, Anne - In: Qualitative market research : an international journal 16 (2013) 2, pp. 197-213
Persistent link: https://www.econbiz.de/10009754923
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A clash of personality? : the relationship among consumer personality, brand personality and word-of-mouth with social-cognitive perspective : generation as the moderator
Liao, Shu-Hsien; Chung, Yu-Chun; Lin, Keng-Yi - In: International journal of services technology and management 21 (2015) 1/2/3, pp. 111-126
Persistent link: https://www.econbiz.de/10011442810
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Phänomen Luxusmarke : identitätsstiftende Effekte und Determinanten der Markenloyalität
Büttner, Miriam (contributor) - 2008 - 2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003636982
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Brands as symbolic resources for the construction of identity
Elliott, Richard; Wattanasuwan, Kritsadarat - 2009
Persistent link: https://www.econbiz.de/10003784514
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Phänomen Luxusmarke : identitätsstiftende Effekte und Determinanten der Markenloyalität
Büttner, Miriam; Huber, Frank; Regier, Stefanie; … - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003354640
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The self and the brand
Kirmani, Amna - In: Journal of consumer psychology : JCP : the official … 19 (2009) 3, pp. 271-275
Persistent link: https://www.econbiz.de/10003883883
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Comparing factor analytical and circumplex models of brand personality in brand positioning
Bao, Jia Yao Esther; Sweeney, Jillian C. - In: Psychology & marketing 26 (2009) 10, pp. 927-949
Persistent link: https://www.econbiz.de/10003896809
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The malleable brand : the role of implicit theories in evaluating brand extensions
Yorkston, Eric A.; Nunes, Joseph C.; Matta, Shashi - In: Journal of marketing 74 (2010) 1, pp. 80-93
Persistent link: https://www.econbiz.de/10003940586