The self and the brand
Year of publication: |
2009
|
---|---|
Authors: | Kirmani, Amna |
Other Persons: | Oyserman, Daphna (reviewed) |
Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 19.2009, 3, p. 271-275
|
Subject: | Persönlichkeitspsychologie | Personality psychology | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenimage | Brand image |
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