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Building strong brands
Aaker, David A.
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1996
Persistent link: https://www.econbiz.de/10004302862
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Building strong brands
Aaker, David A.
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1996
Persistent link: https://www.econbiz.de/10013468068
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Brand equity & advertising : advertising's role in building strong brands
Aaker, David A.
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1993
Persistent link: https://www.econbiz.de/10004159747
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