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~subject:"Markentransfer"
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Markentransfer
Advertising effects
11
Werbewirkung
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Advertising
10
USA
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United States
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Werbung
10
Sportmarketing
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Sports marketing
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Advertising planning
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sports advertising
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Communication
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Corporate reputation
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Data-Envelopment-Analyse
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Fernsehwerbung
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Firmenimage
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Internet marketing
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Krisenmanagement
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Online-Marketing
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Sports
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Television advertising
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Advertising industry
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Betriebliche Budgetierung
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Cheong, Yunjae
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Kim, Kihan
2
Lim, Choong Hoon
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Stout, Patricia A.
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International journal of advertising : the quarterly review of marketing communications
1
Journal of business research : JBR
1
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ECONIS (ZBW)
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The image management function of sponsorship : a general theoretical framework
Kim, Kihan
;
Stout, Patricia A.
;
Cheong, Yunjae
- In:
International journal of advertising : the quarterly …
31
(
2012
)
1
,
pp. 85-111
Persistent link: https://www.econbiz.de/10009510693
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2
Factors affecting sportswear buying behavior : a comparative analysis of luxury sportswear
Lim, Choong Hoon
;
Kim, Kihan
;
Cheong, Yunjae
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5793-5800
Persistent link: https://www.econbiz.de/10011597512
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