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~subject:"Markentreue"
~subject:"Structural equation model"
~type:"article"
~type_genre:"Aufsatz in Zeitschrift"
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Markentreue
Structural equation model
Brand loyalty
690
Consumer behaviour
655
Konsumentenverhalten
655
Brand management
597
Markenführung
597
Beziehungsmarketing
574
Relationship marketing
574
Brand image
485
Markenimage
485
Brand
437
Markenartikel
437
brand loyalty
236
Customer satisfaction
180
Kundenzufriedenheit
180
Social Web
126
Social web
126
Confidence
96
Vertrauen
96
Internet marketing
95
Online-Marketing
95
Emotion
63
Dienstleistungsqualität
45
Service quality
45
brand trust
40
Customer retention
39
Kundenbindung
39
Brand Loyalty
38
Strukturgleichungsmodell
38
Viral marketing
37
Virales Marketing
37
Einzelhandel
35
Retail trade
35
Brand trust
31
Hotel industry
30
Hotellerie
30
Personality psychology
30
Persönlichkeitspsychologie
30
Brand equity
29
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Online availability
All
Undetermined
337
Free
66
Type of publication
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Article
Book / Working Paper
3
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
595
Aufsatz im Buch
51
Book section
51
Case study
7
Fallstudie
7
Conference paper
3
Konferenzbeitrag
3
Interview
1
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Language
All
English
592
German
3
Author
All
Dawes, John
9
Han, Heesup
8
Ekinci, Yuksel
4
Fatma, Mobin
4
Hollebeek, Linda D.
4
Huang, Chao-Chin
4
Khan, Imran
4
Kim, Jinkyung Jenny
4
King, Ceridwyn
4
Leckie, Civilai
4
Rahman, Zillur
4
Rather, Raouf Ahmad
4
Rubio Benito, Natalia
4
So, Kevin Kam Fung
4
Al-Hawary, Sulieman Ibraheem Shelash
3
Augusto, Mário Gomes
3
Bruwer, Johan
3
Fang, Shih Chieh
3
Fernandes, Teresa
3
Foxall, Gordon R.
3
Guzman, Francisco
3
Hwang, Jinsoo
3
Islam, Jamid Ul
3
Labrecque, Lauren I.
3
Loureiro, Sandra Maria Correia
3
Meyer-Waarden, Lars
3
Ramakrishnan, Ruchika
3
Rita, Paulo
3
Sohail, M. Sadiq
3
Solem, Birgit Andrine Apenes
3
Thurasamy Ramayah
3
Tsai, Shu-pei
3
Wooldridge, Barbara Ross
3
Abratt, Russell
2
Ahn, Jiseon
2
Aitken, Robert
2
Aljuhmani, Hasan Yousef
2
Alnawas, Ibrahim
2
Arli, Denni
2
Aslam, Wajeeha
2
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Published in...
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Journal of business research : JBR
32
Journal of retailing and consumer services
27
The journal of product & brand management
25
The journal of brand management : an international journal
19
Asia Pacific journal of marketing and logistics
15
International journal of hospitality management
13
European journal of marketing : EJM
11
International journal of internet marketing and advertising : IJIMA
8
Marketing letters : a journal of research in marketing
8
The IUP journal of brand management : IJBRM
8
Cogent business & management
7
Psychology & marketing
7
Australasian marketing journal
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of marketing management : MM
6
Journal of promotion management : innovations in planning and applied research
6
Global business review
5
International journal of contemporary hospitality management
5
Journal of consumer behaviour : an international research review
5
Journal of marketing analytics : JMA
5
Journal of marketing theory and practice
5
Marketing intelligence & planning
5
The service industries journal
5
International journal of Indian culture and business management
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of fashion marketing and management
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of hospitality marketing & management
4
Journal of international consumer marketing
4
Journal of marketing communications
4
Journal of marketing theory and practice : JMTP
4
Pakistan journal of commerce and social sciences
4
The journal of consumer marketing
4
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
3
Business analyst : a refereed journal of Shri Ram College of Commerce
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of business excellence
3
International journal of consumer studies
3
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
3
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ECONIS (ZBW)
595
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595
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1
Critical in-flight and ground-service factors influencing brand prestige and relationships between brand prestige, well-being perceptions, and brand loyalty : first-class passenger...
Ahn, Young-joo
;
Kim, Insin
;
Hyun, Sunghyup Sean
- In:
Journal of travel and tourism marketing
32
(
2015
),
pp. 114-138
Persistent link: https://www.econbiz.de/10011416160
Saved in:
2
The influences of brand benefits on brand loyalty : intermediate mechanisms
Huang, Shyh-Ming
;
Fang, Shyh-Rong
;
Fang, Shih Chieh
; …
- In:
Australian journal of management
41
(
2016
)
1
,
pp. 141-160
Persistent link: https://www.econbiz.de/10011479155
Saved in:
3
Antecedents of consumer brand engagement and brand loyalty
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 558-578
Persistent link: https://www.econbiz.de/10011483114
Saved in:
4
Beyond brand loyalty : brand sustainability
Schultz, Don E.
;
Block, Martin P.
- In:
Journal of marketing communications
21
(
2015
)
5
,
pp. 340-355
Persistent link: https://www.econbiz.de/10011487797
Saved in:
5
Brand loyalty and store loyalty for consumers purchasing a product warranty in a health care setting : an investigation of the differences across gender, age, and income groups
Reisenwitz, Timothy H.
;
Gupta, Sanjay
- In:
Journal of business strategies
33
(
2016
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10011521823
Saved in:
6
Positive affectivity as a predictor of consumers' propensity to be brand loyal
Pulligadda, Sanjay
;
Kardes, Frank R.
;
Cronley, Maria L.
- In:
The journal of brand management : an international journal
23
(
2016
)
2
,
pp. 216-228
Persistent link: https://www.econbiz.de/10011459533
Saved in:
7
Connecting the dots between CSR and brand loyalty : the mediating role of brand experience and brand trust
Khan, Imran
;
Fatma, Mobin
- In:
International journal of business excellence
17
(
2019
)
4
,
pp. 439-455
Persistent link: https://www.econbiz.de/10012052315
Saved in:
8
The influence factors of brand loyalty : mobile phone industry
Khundyz, Zyeinyelkhaan
- In:
Inventi impact: retailing & consumer services
(
2018
)
4
,
pp. 224-233
Persistent link: https://www.econbiz.de/10012130322
Saved in:
9
The multiple mediating role of brand commitment and brand loyalty between brand identification and brand citizenship behaviour : evidence from IT companies in Bangalore
Heggde, Githa S.
;
Tampi, Gayatri Sasi
- In:
International journal of Indian culture and business …
19
(
2019
)
1
,
pp. 37-50
Persistent link: https://www.econbiz.de/10012135647
Saved in:
10
Antecedents and outcomes of brand love : the mediating role of brand loyalty
Bıçakcıoğlu, Nilay
;
İpek, İlayda
;
Bayraktaroğlu, Gül
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 863-877
Persistent link: https://www.econbiz.de/10011976104
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