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Nicht- und semiparametrische Markenwahlmodelle im Marketing
Boztuğ, Yasemin; Hildebrandt, Lutz - 1998
Persistent link: https://www.econbiz.de/10000998088
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Markentreue, Wiederkauf- und Wechselverhalten
Tscheulin, Dieter K.; Helmig, Bernd - 1999
Persistent link: https://www.econbiz.de/10001404937
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A market basket analysis based on the multivariate MNL model
Boztuğ, Yasemin (contributor);  … - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001919370
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Homogeneous and latent class versions of the neural net-multinomial logit model (NN-NML) : a semiparametric approach to analyze brand choice
Hruschka, Harald; Probst, Markus; Fettes, Werner - 2001
Persistent link: https://www.econbiz.de/10001619754
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Visualization of competitive market structure by means of choice data
Kunz, Werner (contributor) - 2007
asymmetries are taken into account. For this, I combined consumer choice models based on mixed logit models with three-mode … detected. -- Three-mode PCA ; elasticities ; joint plots ; market structure analysis …
Persistent link: https://www.econbiz.de/10003633869
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Impact of advertizing on brand's market-shares in the automobile market : a multi-channel attraction model with competition and carry-over effects
Morais, Joanna; Thomas-Agnan, Christine; Simioni, Michel - 2018
Persistent link: https://www.econbiz.de/10012267477
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Artificial neural net - multinomial logit model : (ANN-MNL); a semiparametric approach to analyze brand choice
Hruschka, Harald - 1999
Persistent link: https://www.econbiz.de/10013408243
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Marketing für Kaffee - Besonderheiten und Beispiele
Menz, Marco; Gonzáles Mercado, Laura María; Schiller, … - 2018
Persistent link: https://www.econbiz.de/10011975028
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Modeforschung in den USA - State of the Art
Thurm, Manuela - 1996
Persistent link: https://www.econbiz.de/10013416323