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Academic research in marketing and business school health : limiters and improvement opportunities
Stremersch, Stefan; Winer, Russell S. - 2018
Persistent link: https://www.econbiz.de/10012126183
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The combination of qualitative and quantitative methods in market research : applications to milk marketing problems in Germany
Ziehlberg, Roland von; Höper, Ute; Alvensleben, Reimar von - 1997
Persistent link: https://www.econbiz.de/10000969215
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Semiotics and marketing : newsletter
Pasquier, Martial - 1995
Persistent link: https://www.econbiz.de/10000918934
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How the service function can help industrial firms to become market driven
Langerak, Fred; Commandeur, Harry R.; Napel, J. M. ten - 1995
Persistent link: https://www.econbiz.de/10000924072
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Historical perspectives in marketing : essays in honor of Stanley C. Hollander
Nevett, Terence R. (ed.); Hollander, Stanley C. (honouree) - 1988
Persistent link: https://www.econbiz.de/10000744354
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The Politz Papers : science and truth in marketing research
Politz, Alfred - 1990
Persistent link: https://www.econbiz.de/10000817829
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Testing causality between marketing variables using scanner data
Bult, Jan R.; Leeflang, Peter; Wittink, Dick R. - 1991
Persistent link: https://www.econbiz.de/10000818031
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Marktorientierte Unternehmensführung im Wandel : Retrospektive und Perspektiven des Marketing
Meffert, Heribert (ed.) - 1999
Persistent link: https://www.econbiz.de/10001401240
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Kundenorientierte Softwareproduktion
Degen, Helmut - 1999
Persistent link: https://www.econbiz.de/10001397623