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Business research methods
Zikmund, William G. - 2003 - 7. ed.
Persistent link: https://www.econbiz.de/10001663416
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Konzeptionelle und methodische Probleme in der interkulturellen Management- und Marketingforschung
Holzmüller, Hartmut H. - 1995
Persistent link: https://www.econbiz.de/10000543182
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Traditionelle nicht-metrische Conjointanalyse : ein Verfahrensvergleich
Wulf, Stefanie - 2008
Persistent link: https://www.econbiz.de/10003637007
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Grundlagen von Prognosen
Wöller, Rolf - 2008
Persistent link: https://www.econbiz.de/10003767406
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Social piloting as testing methodology for media innovations
Tasch, Andreas E.; Fredberg, Tobias - In: Management and innovation in the media industry, (pp. 241-261). 2008
Persistent link: https://www.econbiz.de/10003791383
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Methodological issues in cross-cultural marketing research: a state-of-the-art review
Malhotra, Naresh K.; Agarwal, James; Peterson, Mark A. - 2009
Persistent link: https://www.econbiz.de/10003794173
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Learning from giants : exploring, classifying and analysing existing knowledge on market research
Nairn, Agnès; Berthon, Pierre R.; Money, Arthur H. - 2009
Persistent link: https://www.econbiz.de/10003794767
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Deception in marketing research : ethical, methodological, and disciplinary implications
Kimmel, Allan J.; Smith, N. Craig - 2009
Persistent link: https://www.econbiz.de/10003794831
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Optionen für die Marketingforschung durch die Nutzung qualitativer Methodologie und Methodik
Holzmüller, Hartmut H.; Buber, Renate - In: Qualitative Marktforschung : Konzepte - Methoden - Analysen, (pp. 3-20). 2009
Persistent link: https://www.econbiz.de/10003825268
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Der Beitrag qualitativer Methodologie und Methodik zur Marktforschung
Mruck, Katja; Mey, Günter - In: Qualitative Marktforschung : Konzepte - Methoden - Analysen, (pp. 21-45). 2009
Persistent link: https://www.econbiz.de/10003825270