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Repeat-buying : facts, theory and application
Ehrenberg, Andrew S. C. - 1988 - New ed., rev
Persistent link: https://www.econbiz.de/10000742559
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Lawlike relationships in marketing
Ehrenberg, Andrew S. C. - In: Die Forschung in Zukunft - die Zukunft in Forschung : …, (pp. 101-111). 1995
Persistent link: https://www.econbiz.de/10001317798
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The Ehrenberg legacy : lessons in buying behavior, television, brand perception, advertising, and pricing
Scriven, John; Goodhardt, Gerald - In: Journal of advertising research 52 (2012) 2, pp. 198-202
Persistent link: https://www.econbiz.de/10009618396
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The laws of marketing science : Andrew S. C. Ehrenberg (1926 - 2010)
In: Journal of advertising research 52 (2012) 2, pp. 196-197
Persistent link: https://www.econbiz.de/10009618398