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Personal reflections on my research contribution to marketing

Malhotra, Naresh K. - 2011

Persistent link: https://www.econbiz.de/10009270382

Research methodology : conjoint analysis, multidimensional scaling, and related techniques

Malhotra, Naresh K. - 2011

Persistent link: https://www.econbiz.de/10009299967

Marketing research : an applied orientation

Malhotra, Naresh K. - 1993

Persistent link: https://www.econbiz.de/10000326100

Validity and structural reliability of multidimensional scaling

Malhotra, Naresh K. - In: Journal of marketing research : JMR 24 (1987) 2, pp. 164-173

Persistent link: https://www.econbiz.de/10001036289

Self concept and product choice : an integrated perspective

Malhotra, Naresh K. - In: Journal of economic psychology : research in economic … 9 (1988) 1, pp. 1-28

Persistent link: https://www.econbiz.de/10001043152

Basic marketing research : applications to contemporary issues

Malhotra, Naresh K. - 2002 - Internat. ed

Persistent link: https://www.econbiz.de/10001624740

Basic marketing research : integration of social media

Malhotra, Naresh K. - 2012 - 4. ed., internat. ed.

Persistent link: https://www.econbiz.de/10009301814

Validity and structural reliability of multidimensional scaling

Malhotra, Naresh K. - 2007

Persistent link: https://www.econbiz.de/10003541516

Special issue on the state of the art in marketing research

Malhotra, Naresh K. (contributor) - In: Journal of the Academy of Marketing Science 16 (1988) 1

Persistent link: https://www.econbiz.de/10001062773

Review of marketing research : Vol. 3

Malhotra, Naresh K. (contributor) - 2007

Review of marketing research : a look ahead / Naresh K. Malhotra -- Managing customer relationships / Crina O. Tarasi -- A critical review of marketing research on diffusion of new products / Gerard J. Tellis -- On the distinction between cultural and cross-cultural psychological approaches and...

Persistent link: https://www.econbiz.de/10012050013