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Marketing classics : a selection of influential articles
Enis, Ben M. (contributor); Cox, Keith Kohn (contributor) - 1985 - 5. ed
Persistent link: https://www.econbiz.de/10000743031
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Marketing. Basic concepts and decisions
Pride, William M.; Ferrell, O. C. - 1977
Persistent link: https://www.econbiz.de/10000558157
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The Japanese market in figures : a handbook of basic marketing information
1980 - Rev
Persistent link: https://www.econbiz.de/10000332192
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The Japanese market in figures : a handbook of basic marketing information
1983 - Rev
Persistent link: https://www.econbiz.de/10000332309
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Perspectives in management, marketing and research
Henry, Harry - 1971
Persistent link: https://www.econbiz.de/10000563226
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Handbook of modern marketing
Buell, Victor P. (ed.) - 1970
Persistent link: https://www.econbiz.de/10000051483
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Megamarketing
Kotler, Philip - In: Harvard business review : HBR (1986) 3, pp. 32-39
Persistent link: https://www.econbiz.de/10003607094
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Information technology and marketing research : implications for marketing activities
Lehtinen, Uolevi; Välikangas, Liisa - In: The ESOMAR Marketing Research Congress 40 (1987) 2, pp. 57-78
Persistent link: https://www.econbiz.de/10003616956
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Statistical and managerial relevance of aggregation level and heterogeneity in sales response models
Hruschka, Harald - In: Marketing : journal of research and management 2 (2006) 2, pp. 94-102
Persistent link: https://www.econbiz.de/10003391506