Marketing. Basic concepts and decisions
Year of publication: |
1977
|
---|---|
Authors: | Pride, William M. ; Ferrell, O. C. |
Publisher: |
Boston : Houghton Mifflin |
Subject: | Werbung | Absatz | Absatzpolitik | Absatztechnik | Marktforschung | Betriebswirtschaftliche Einführungsschriften | Vereinigte Staaten | Marketing | Marketingmanagement | Marketing management | Market research |
Description of contents: | Table of Contents [external.dandelon.com] |
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Buell, Victor P., (1970)
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Basic marketing: a managerial approach
McCarthy, Edmund Jerome, (1975)
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Basic marketing : a managerial approach
McCarthy, E. Jerome, (1968)
- More ...
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[Marketing: basic concepts and decisions]
Pride, William M., (1987)
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Marketing : contemporary dimensions
Robicheaux, Robert A., (1980)
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Pride, William M., (2011)
- More ...