Narrow search
Showing 1 - 8 of 8
Cover Image
Choice as an end versus a means
Choi, Jinhee; Fishbach, Ayelet - In: Journal of marketing research : JMR 48 (2011) 3, pp. 544-554
Persistent link: https://www.econbiz.de/10009161351
Cover Image
A silver lining of standing in line : queuing increases value of products
Koo, Minjung; Fishbach, Ayelet - In: Journal of marketing research : JMR 47 (2010) 4, pp. 713-724
Persistent link: https://www.econbiz.de/10009235358
Cover Image
Classification and regression tree analysis in marketing research
Carman, James M.; Dhar, Ravi - 1993
Persistent link: https://www.econbiz.de/10001442079
Cover Image
Marketing management
Winer, Russell S.; Dhar, Ravi - 2011 - 4th ed., internat. ed.
Persistent link: https://www.econbiz.de/10008699597
Cover Image
Contingent response to self-customization procedures : implications for decision satisfaction and choice
Valenzuela, Ana; Dhar, Ravi; Zettelmeyer, Florian - In: Journal of marketing research : JMR 46 (2009) 6, pp. 754-763
Persistent link: https://www.econbiz.de/10003926924
Cover Image
Price-framing effects on the purchase of hedonic and utilitarian bundles
Khan, Uzma; Dhar, Ravi - In: Journal of marketing research : JMR 47 (2010) 6, pp. 1090-1099
Persistent link: https://www.econbiz.de/10008796523
Cover Image
The effect of decision order on purchase quantity decisions
Nowlis, Stephen M.; Dhar, Ravi; Simonson, Itamar - In: Journal of marketing research : JMR 47 (2010) 4, pp. 725-737
Persistent link: https://www.econbiz.de/10009235357
Cover Image
The shopping momentum effect
Dhar, Ravi; Huber, Joel; Khan, Uzma - In: Journal of marketing research : JMR 44 (2007) 3, pp. 370-378
Persistent link: https://www.econbiz.de/10003547561