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~subject:"Market research"
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Market research
Consumer behaviour
55
Konsumentenverhalten
48
Brand image
31
Markenimage
29
International marketing
25
Brand management
24
Markenführung
24
Internationales Marketing
22
Designation of origin
20
Herkunftsbezeichnung
20
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16
Markenartikel
16
Measurement
13
Marktforschung
11
Export
10
Messung
10
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9
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9
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9
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8
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8
Marketingmanagement
8
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8
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8
Beziehungsmarketing
7
Großbritannien
7
Kundenzufriedenheit
7
Marketing
7
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7
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7
United States
7
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5
Dienstleistungsqualität
5
Emotion
5
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5
Partial least squares
5
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5
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English
13
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Diamantopoulos, Adamantios
12
Fritz, Wolfgang
2
Fuchs, Christoph
2
Hart, Susan
2
Hildebrandt, Lutz
2
Reynolds, Nina
2
Siguaw, Judy A.
2
Austin, Jon R.
1
Bauer, András
1
Kaiser, Sebastian
1
Mathews, Brian P.
1
Mattila, Anna S.
1
Riefler, Petra
1
Sarstedt, Marko
1
Wagner, Udo
1
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1
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Business School research series
1
Die Betriebswirtschaft : DBW
1
Europe's challenges : economic efficiency and social solidarity
1
European Journal of Marketing
1
Fundamentals of marketing research ; Vol. 1
1
Fundamentals of marketing research ; Vol. 3
1
International Marketing Review
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of the Academy of Marketing Science
1
SpringerLink / Bücher
1
The evolution of brands : from signals of quality to storehouses of trust
1
The nature and scope of marketing research
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ECONIS (ZBW)
11
Other ZBW resources
2
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The impact of research design characteristics on the evaluation and use of export marketing research : an empirical study
Diamantopoulos, Adamantios
;
Siguaw, Judy A.
-
1999
Persistent link: https://www.econbiz.de/10001399375
Saved in:
2
A re-examination of the generalizability of the Aaker brand personality measurement framework
Austin, Jon R.
;
Siguaw, Judy A.
;
Mattila, Anna S.
-
2009
Persistent link: https://www.econbiz.de/10003784573
Saved in:
3
Marketing research activity and company performance : evidence from manufacturing industry
Hart, Susan
;
Diamantopoulos, Adamantios
-
2009
Persistent link: https://www.econbiz.de/10003794200
Saved in:
4
Using single-item measures for construct measurement in management research : conceptual issues and application guidelines
Fuchs, Christoph
;
Diamantopoulos, Adamantios
- In:
Die Betriebswirtschaft : DBW
69
(
2009
)
2
,
pp. 195-210
Persistent link: https://www.econbiz.de/10003821630
Saved in:
5
The effect of pretest method on error detection rates : experimental evidence
Reynolds, Nina
;
Diamantopoulos, Adamantios
-
2007
Persistent link: https://www.econbiz.de/10003540315
Saved in:
6
Marketing research activity and company performance : evidence from manufacturing industry
Hart, Susan
;
Diamantopoulos, Adamantios
-
2007
Persistent link: https://www.econbiz.de/10003538156
Saved in:
7
Guidelines for choosing between multi-item and single-item scales for construct measurement : a predictive validity perspective
Diamantopoulos, Adamantios
;
Sarstedt, Marko
;
Fuchs, …
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
3
,
pp. 434-449
Persistent link: https://www.econbiz.de/10009548613
Saved in:
8
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
Diamantopoulos, Adamantios
(
ed.
);
Wagner, Udo
(
honouree
); …
-
2012
Persistent link: https://www.econbiz.de/10009620589
Saved in:
9
Differences in the export profiles among users of export marketing research : evidence from two European countries
Diamantopoulos, Adamantios
- In:
Europe's challenges : economic efficiency and social …
,
(pp. 395-418)
.
1996
Persistent link: https://www.econbiz.de/10001292629
Saved in:
10
Managerial intervention in forecasting : an empir. investigation of forecast manipulation
Mathews, Brian P.
- In:
International journal of research in marketing : IJRM ; …
3
(
1986
)
1
,
pp. 3-10
Persistent link: https://www.econbiz.de/10001041175
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