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A cross-cultural benefit segmentation analysis to evaluate the traditional assimilation model
Calantone, Roger J. - In: International journal of research in marketing : IJRM ; … 2 (1985) 3, pp. 207-217
Persistent link: https://www.econbiz.de/10001041181
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Discriminant validity testing in marketing : an analysis, causes for concern, and proposed remedies
Voorhees, Clay M.; Brady, Michael K.; Calantone, Roger J.; … - In: Journal of the Academy of Marketing Science 44 (2016) 1, pp. 119-134
Persistent link: https://www.econbiz.de/10011434898
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Interpreting interrelations across multiple levels in HGLM models : an application in international marketing research
Tasoluk, Burcu; Droge, Cornelia; Calantone, Roger J. - In: International marketing review 28 (2011) 1, pp. 34-56
Persistent link: https://www.econbiz.de/10009008197
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The utility of item response modeling in marketing research
Raykov, Tenko; Calantone, Roger J. - In: Journal of the Academy of Marketing Science 42 (2014) 4, pp. 337-360
Persistent link: https://www.econbiz.de/10010383819
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New product success : is it really controllable by managers in highly turbulent environments?
Droge, Cornelia; Calantone, Roger J.; Harmancioglu, Nukhet - In: The journal of product innovation management : an … 25 (2008) 3, pp. 272-286
Persistent link: https://www.econbiz.de/10003678044