Discriminant validity testing in marketing : an analysis, causes for concern, and proposed remedies
Clay M. Voorhees, Michael K. Brady, Roger Calantone, Edward Ramirez
| Year of publication: |
January 2016
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|---|---|
| Authors: | Voorhees, Clay M. ; Brady, Michael K. ; Calantone, Roger J. ; Ramirez, Edward |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 44.2016, 1, p. 119-134
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| Subject: | Discriminant validity | Theory testing | Monte Carlo simulation | Measurement | Structural equation modeling | Survey research | PLS | PLS-SEM | HTMT | Heterotrait-monotrait | Monte-Carlo-Simulation | Strukturgleichungsmodell | Structural equation model | Marktforschung | Market research | Statistischer Test | Statistical test |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-015-0455-4 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011434898