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Journal of marketing research : JMR
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The handbook of marketing research : uses, misuses, and future advances
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ECONIS (ZBW)
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Cluster analysis and factor analysis
Sharma, Subhash
;
Kumar, Ajith
- In:
The handbook of marketing research : uses, misuses, and …
,
(pp. 365-393)
.
2006
Persistent link: https://www.econbiz.de/10003420131
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Consumer ethnocentrism : construction and validation of the CETSCALE
Shimp, Terence A.
- In:
Journal of marketing research : JMR
24
(
1987
)
3
,
pp. 280-289
Persistent link: https://www.econbiz.de/10001029634
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