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A parsimonious multivariate poisson model for market basket analysis
Dippold, Katrin
;
Hruschka, Haralad
- In:
Review of managerial science
7
(
2013
)
4
,
pp. 393-415
Persistent link: https://www.econbiz.de/10010196980
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A model of heterogeneous multicategory choice for market basket analysis
Dippold, Katrin
;
Hruschka, Harald
- In:
Review of marketing science
11
(
2013
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10010189571
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