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From Little's law to marketing science : essays in honor of John D.C. Little
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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The journal of product innovation management : an international publication of the Product Development & Management Association
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Opportunities for innovation in social media analytics
Moe, Wendy W.
;
Schweidel, David A.
- In:
The journal of product innovation management : an …
34
(
2017
)
5
,
pp. 697-702
Persistent link: https://www.econbiz.de/10011803487
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The value of social dynamics in online product ratings forums
Moe, Wendy W.
;
Trusov, Michael
- In:
Journal of marketing research : JMR
48
(
2011
)
3
,
pp. 444-456
Persistent link: https://www.econbiz.de/10009161372
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3
The value of social dynamics in online product ratings forums
Moe, Wendy W.
;
Trusov, Michael
- In:
From Little's law to marketing science : essays in …
,
(pp. 317-348)
.
2016
Persistent link: https://www.econbiz.de/10011436080
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4
A multiactivity latent attrition model for customer base analysis
Schweidel, David A.
;
Park, Young-hoon
;
Jamal, Zainab
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
2
,
pp. 273-286
Persistent link: https://www.econbiz.de/10010358776
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