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Idea generation : customer co-creation versus traditional market research techniques
Witell, Lars; Kristensson, Per; Gustafsson, Anders; … - In: Journal of service management 22 (2011) 2, pp. 140-159
Persistent link: https://www.econbiz.de/10009155031
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Capturing the voice of the customer : focus groups versus netnography?
Kabel, Daan; Martin, Jason; Elg, Mattias; Witell, Lars - In: Total quality management & business excellence 35 (2024) 11-12, pp. 1359-1377
Persistent link: https://www.econbiz.de/10015048926
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Entering the Chinese mid‐market segment: key to long‐term success?
Gebauer, Heiko; Fischer, Thomas; Fleisch, Elgar - In: Strategy & Leadership 37 (2009) 5, pp. 31-39
Purpose – The paper aims to provide guidance for managers seeking to successfully position their products in the Chinese mid‐market segment. Design/methodology/approach – Data were collected and analyzed from about 25 international and Chinese manufacturing companies. Findings – Findings...
Persistent link: https://www.econbiz.de/10015016668
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Conjoint analysis as an instrument of market research practice
Gustafsson, Anders; Herrmann, Andreas; Huber, Frank - In: Conjoint measurement : methods and applications ; with …, (pp. 5-46). 2003
Persistent link: https://www.econbiz.de/10001997264
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Conjoint measurement : methods and applications
Gustafsson, Anders (ed.) - 2007 - 4. ed.
Persistent link: https://www.econbiz.de/10003476527
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Conjoint analysis as an instrument of market research practice
Gustafsson, Anders; Herrmann, Andreas; Huber, Frank - In: Conjoint measurement : methods and applications, (pp. 3-30). 2007
Persistent link: https://www.econbiz.de/10003544555
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Conjoint measurement : methods and applications
Gustafsson, Anders (ed.); Herrmann, Andreas (contributor);  … - 2001 - 2. ed.
Persistent link: https://www.econbiz.de/10001593247
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Conjoint analysis as an instrument of market research practice
Gustafsson, Anders; Herrmann, Andreas; Huber, Frank - In: Conjoint measurement : methods and applications, (pp. 5-46). 2001
Persistent link: https://www.econbiz.de/10001690251
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Conjoint measurement : methods and applications ; with 91 tables
Gustafsson, Anders (ed.) - 2003 - 3. ed.
Persistent link: https://www.econbiz.de/10001781069
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Conjoint analysis as an instrument of market research practice
Gustafsson, Anders; Herrmann, Andreas; Huber, Frank - In: Conjoint measurement : methods and applications, (pp. 5-45). 1999
Persistent link: https://www.econbiz.de/10001444653