Conjoint analysis as an instrument of market research practice
Year of publication: |
2000
|
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Authors: | Gustafsson, Anders ; Herrmann, Andreas ; Huber, Frank |
Published in: |
Conjoint measurement : methods and applications. - Berlin : Springer, ISBN 3-540-66526-9. - 1999, p. 5-45
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Subject: | Conjoint-Analyse | Conjoint analysis | Marktforschung | Market research | Theorie | Theory |
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