The needs of the organic eggs are increasing; therefore, the farmers of chicken-egg (FCE) provide the best eggs to their consumers to satisfy their needs and wants. Because the FCE cannot satisfy every consumer needs, FCE has to focus on some specific groups to satisfy their needs and wants....

This study uses data from a 2006 survey on potential AI outbreak in USA to explore application of risk perceptions as a segmentation tool in the poultry meat market. Preliminary results from principal component analysis (PCA) suggest that the poultry meat specific safety level will drive people...

The Home Meal Replacement (HMR) sector has been growing rapidly in the food industry. Due to the conveniences that the HMR product offers, the target consumers are generally busy workers and/or individuals who live alone. This study aims to investigate factors that affect the purchasing of HMR...