Millennials as luxury wine buyers in the United States?
Lindsey Higgins (Department of Agribusiness, California Polytechnic and State University, San Luis Obispo, California, USA), and Marianne McGarry Wolf (Department of Wine and Viticulture, California Polytechnic State University, San Luis Obispo, California, USA)
| Year of publication: |
2016
|
|---|---|
| Authors: | Higgins, Lindsey ; Wolf, Marianne McGarry |
| Published in: |
International journal of wine business research : IJWBR. - Bingley : Emerald, ISSN 1751-1062, ZDB-ID 2429135-3. - Vol. 28.2016, 3, p. 190-205
|
| Subject: | Marketing | Survey research | Surveys | Regression | USA | Wines | Market segmentation | Consumers | Logit/Probit/Tobit | Marketing research | Marktforschung | Market research | United States | Wein | Wine | Konsumentenverhalten | Consumer behaviour | Marktsegmentierung | Weinbau | Wine industry | Luxusgüter | Luxury goods | Markt | Market |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJWBR-08-2015-0029 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011563733