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Zoom in on sales : target marketing, prospecting, and sales centers
Cuprisin, Jim - 2003
Persistent link: https://www.econbiz.de/10002198251
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Psychographic segmentation of the Taiwan tourists
Kok, Ing-Tey - 1994
Persistent link: https://www.econbiz.de/10000148842
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Nutzenorientierte Marktsegmentierung : ein integrativer Ansatz zum Zielgruppenmarketing im Verkehrsdienstleistungsbereich
Perrey, Jesko - 1998
Persistent link: https://www.econbiz.de/10000665347
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Developing effective communications strategy : a benefit segmentation approach
Haley, Russell I. - 1985
Persistent link: https://www.econbiz.de/10000087995
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STARS: segment targeting at retail stores
Hawkes, Gerard F.; McLaughlin, Edward - 1994
Persistent link: https://www.econbiz.de/10000962991
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Zielgruppenbestimmung von Mietern : eine Analyse der Wohnbedürfnisse auf Basis von Nutzenerwartungen
Feigl, Patricia - 2008
Persistent link: https://www.econbiz.de/10003754050
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Innovations in market segmentation and customer data analysis
Rück, Hans R. G.; Mende, Marcus - In: Trends and Issues in Global Tourism 2008, (pp. 133-148). 2008
Persistent link: https://www.econbiz.de/10003645897
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Customer segmentation traveller types and their needs in 2020
Greaves, Dan - In: Trends and Issues in Global Tourism 2008, (pp. 149-164). 2008
Persistent link: https://www.econbiz.de/10003645901
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Market mavenism and consumer self-confidence
Clark, Ronald A.; Goldsmith, Ronald E.; Goldsmith, … - In: Journal of consumer behaviour : an international … 7 (2008) 3, pp. 239-248
Persistent link: https://www.econbiz.de/10003740936
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Meet the charmed generation
Stroud, Dick; Batchelor, Alex - In: Journal of direct, data and digital marketing practice … 10 (2008/09) 1, pp. 43-51
Persistent link: https://www.econbiz.de/10003763947