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Deriving joint space maps of bundle compositions and market segments : an application to new product options

DeSarbo, Wayne (contributor) - 1996

Persistent link: https://www.econbiz.de/10000957426

CRISP: Customer Response-Based Iterative Segmentation Procedures for response modeling in direct marketing

DeSarbo, Wayne; Ramaswamy, Venkatram - 1994

Persistent link: https://www.econbiz.de/10000886776

Adaptive Multidimensional Scaling : the spatial representation of brand consideration and dissimilarity judgments

Bijmolt, Tammo H. A. (contributor); … - 2002 - [Elektronische Ressource]

Persistent link: https://www.econbiz.de/10001701541

Model-based segmentation featuring simultaneous segment-level variable selection

Kim, Sunghoon; Fong, Duncan K. H.; DeSarbo, Wayne - In: Journal of marketing research : JMR 49 (2012) 5, pp. 725-736

Persistent link: https://www.econbiz.de/10009659276

Implementing managerial constraints in model-based segmentation : extensions of Kim, Fong, and DeSarbo (2012) with an application to heterogeneous perceptions of service quality

Kim, Sunghoon; Blanchard, Simon J.; DeSarbo, Wayne; … - In: Journal of marketing research : JMR 50 (2013) 5, pp. 664-673

Persistent link: https://www.econbiz.de/10010195930

A generalized normative segmentation methodology employing conjoint analysis

DeSarbo, Wayne; DeSarbo, Christian F. - In: Conjoint measurement : methods and applications, (pp. 447-478). 2001

Persistent link: https://www.econbiz.de/10001690283

A clusterwise bilinear multidimensional scaling methodology for simultaneous segmentation and positioning analyses

DeSarbo, Wayne; Grewal, Rajdeep; Scott, Crystal J. - In: Journal of marketing research : JMR 45 (2008) 3, pp. 280-292

Persistent link: https://www.econbiz.de/10003724262

A new approach to country segmentation utilizing multinational diffusion patterns

Helsen, Kristiaan; Jedidi, Kamel; DeSarbo, Wayne - 2008

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Revisiting customer value analysis in a heterogeneous market

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Persistent link: https://www.econbiz.de/10003968473

Model-Based Segmentation Featuring Simultaneous Segment-Level Variable Selection

Kim, Sunghoon - 2016

The authors propose a new Bayesian latent structure regression model with variable selection to solve various commonly encountered marketing problems related to market segmentation and heterogeneity. The proposed procedure simultaneously performs segmentation and regression analysis within the...

Persistent link: https://www.econbiz.de/10012988857