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~subject:"Market-shaping"
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Market-shaping
Betriebliche Wertschöpfung
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Nenonen, Suvi
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Storbacka, Kaj
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Industrial marketing management : the international journal for industrial and high-tech firms
2
AMS review : official publication of the Academy of Marketing Science
1
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
4
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1
Capabilities for market-shaping : triggering and facilitating increased value creation
Nenonen, Suvi
;
Storbacka, Kaj
;
Windahl, Charlotta
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
4
,
pp. 617-639
Persistent link: https://www.econbiz.de/10012107252
Saved in:
2
Value propositions as market-shaping devices : a qualitative comparative analysis
Nenonen, Suvi
;
Storbacka, Kaj
;
Sklyar, Alexey
;
Frow, Pennie
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 276-290
Persistent link: https://www.econbiz.de/10012285185
Saved in:
3
Collaborating to shape markets : emergent collective market work
Baker, Jonathan J.
;
Nenonen, Suvi
- In:
Industrial marketing management : the international …
85
(
2020
),
pp. 240-253
Persistent link: https://www.econbiz.de/10012212151
Saved in:
4
Market-shaping : navigating multiple theoretical perspectives
Nenonen, Suvi
;
Storbacka, Kaj
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 336-353
Persistent link: https://www.econbiz.de/10012819660
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