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Consumer behavior and marketing strategy
Peter, Jerome Paul; Olson, Jerry C. - 1993 - 3. ed
Persistent link: https://www.econbiz.de/10000856651
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Consumer behavior
Schiffman, Leon G.; Kanuk, Leslie Lazar - 1997 - 6. ed., [internat. ed.]
Persistent link: https://www.econbiz.de/10000608640
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Why do market shares matter? : an information-based theory
Caminal, Ramón; Vives, Xavier - 1992
Persistent link: https://www.econbiz.de/10000135319
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Umweltschützer als Zielgruppe des ökologischen Innovationsmarketing : Ergebnisse einer Befragung von BUND-Mitgliedern
Bodenstein, Gerhard (contributor) - 1998
Persistent link: https://www.econbiz.de/10000656418
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Dokumentation: Marketing in einer sich ändernden Umwelt : Fachtagung der Nürnberger Akademie für Absatzwirtschaft vom 30. - 31. Januar 1986 in Frankfurt
Wimmer, Frank (contributor); Wessner, Konrad (contributor) - 1986
Persistent link: https://www.econbiz.de/10000713806
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Consumer behavior
Schiffman, Leon G.; Kanuk, Leslie Lazar - 1994 - 5th ed
Persistent link: https://www.econbiz.de/10000423428
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Using the right emotion to promote the right product to the right person
Faseur, Tine (contributor); Geuens, Maggie (contributor) - 2008
Persistent link: https://www.econbiz.de/10003649159
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Consumer behavior
Schiffman, Leon G.; Kanuk, Leslie Lazar - 2009 - 9. ed., Pearson internat. ed.
Persistent link: https://www.econbiz.de/10003737668
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Contemporary issues in marketing and consumer behaviour
Parsons, Elizabeth; Maclaran, Pauline - 2009 - 1. ed.
Persistent link: https://www.econbiz.de/10003789250
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Kultura a rynek
Partycki, Sławomir (contributor) - 2008
Persistent link: https://www.econbiz.de/10003776838