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Kultura a rynek
Partycki, Sławomir (contributor) - 2008
Persistent link: https://www.econbiz.de/10003776838
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Markentreue setzt eine starke Marke voraus : die zu pflegen ist eine zentrale Herausforderung
Bruhn, Manfred - In: Erfolg in Zeiten des Wandels : BMW im Gespräch …, (pp. 022-038). 2006
Persistent link: https://www.econbiz.de/10003346546
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Consumer behavior II : the meaning of consumption
Hogg, Margaret K. (contributor) - 2006
Persistent link: https://www.econbiz.de/10008668443
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Legends in marketing : Jagdish N. Sheth
Sheth, Jagdish N. - 2010
Persistent link: https://www.econbiz.de/10003925978
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
Diamantopoulos, Adamantios (ed.); Wagner, Udo (honouree);  … - 2012
Persistent link: https://www.econbiz.de/10009620589
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Marketing to the ageing consumer : the secrets to building an age-friendly business
Stroud, Dick; Walker, Kim - 2013
Persistent link: https://www.econbiz.de/10009673512
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Verpackungsmarketing : Fallbeispiele, Trends, Technologien
Vaih-Baur, Christina (ed.) - 2010
Persistent link: https://www.econbiz.de/10011385553
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Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in...
Kardes, Frank R. (ed.); Herr, Paul M. (contributor);  … - 2005
Persistent link: https://www.econbiz.de/10002454921
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Mehr Mann, mehr Umsatz
Otterbring, Tobias (interviewee) - In: Harvard-Business-Manager : das Wissen der Besten 41 (2019) 5, pp. 18-19
Persistent link: https://www.econbiz.de/10012004099
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Dynamisches Marketing zur Steuerung von Gewohnheiten im Haushalt
Gilli, Tinetta - 1990
Persistent link: https://www.econbiz.de/10004066069