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Economy, entrepreneurship, science and society in the XXI century : [a tribute to Santiago García Echevarría]
Val Núñez, Maria Teresa del (contributor);  … - 2006 - 1. ed.
Persistent link: https://www.econbiz.de/10003403880
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Applications of management sciences in marketing
Montgomery, David B. (contributor);  … - 1970
Persistent link: https://www.econbiz.de/10000049818
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Marketing decision making : a model-building approach
Lilien, Gary L.; Kotler, Philip - 1983 - Rev. ed.
Persistent link: https://www.econbiz.de/10002236373
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Entscheidungsorientiertes Marketing : eine Einführung
Benkenstein, Martin - 2001 - 1. Aufl.
Persistent link: https://www.econbiz.de/10014009351
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Neuromarketing : ethical implications of its use and potential misuse
Stanton, Steven J.; Sinnott-Armstrong, Walter; Huettel, … - In: Journal of business ethics : JOBE 144 (2017) 4, pp. 799-811
Persistent link: https://www.econbiz.de/10011757590
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An exploratory cross-cultural analysis of marketing ethics : the case of Turkish, Thai, and American businesspeople
Burnaz, Sebnem; Atakan, M. G. Serap; Topcu, Y. Ilker; … - In: Journal of business ethics : JOBE 90 (2009), pp. 371-382
Persistent link: https://www.econbiz.de/10008647229
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Managerial analysis in marketing
Sturdivant, Frederick D.; Stern, Louis W.; Grabner jr., … - 1970
Persistent link: https://www.econbiz.de/10000051813
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Bank und Markt : bm ; Zeitschrift für Unternehmensführung, Marketing und Organisation ; vereinigt mit Ausgabe Technik
Frankfurt, M. : Knapp - 1.1972 - 15.1986
Persistent link: https://www.econbiz.de/10000351894
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Bank und Markt + Technik : bm ; Zeitschrift für Unternehmensführung, Marketing und Organisation
Frankfurt, M. : Knapp - 16.1987 - 21.1992,11
Persistent link: https://www.econbiz.de/10000353219