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Masters of Advertising Copy (RLE Marketing)
Frederick, J. George - 2014
Cover -- Half Title -- Title Page -- Copyright Page -- Original Title Page -- Original Copyright Page -- Table of Contents -- Preface -- Introduction -- Words are the Working Tools -- Chapter I: Advertising Copy and the Writer -- Chapter II: The Advertising Writer Who is Bigger than His Ad --...
Persistent link: https://www.econbiz.de/10012223131
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Marketing masters
1991
Persistent link: https://www.econbiz.de/10000840219
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Enhancing knowledge development in marketing
2011
Persistent link: https://www.econbiz.de/10000546225
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Enhancing knowledge development in marketing : AMA educators' proceedings
American Marketing Association; Summer Educators' Conference - Chicago, Ill. : American Marketing Association - 1989
Persistent link: https://www.econbiz.de/10000504069
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Journal of marketing
American Marketing Association - Thousand Oaks, CA : Sage Publishing; früher: Chicago, Ill.; … - 1.1936/37 -
Persistent link: https://www.econbiz.de/10000356867
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Journal of marketing research : JMR
American Marketing Association - 1964-: Thousand Oaks, CA : SAGE Publishing; 1964-2018: … - 1.1964 -
Persistent link: https://www.econbiz.de/10000356868
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Marketing management : a quarterly business management publication of the American Marketing Association
American Marketing Association - Chicago, Ill. : AMA - 1.1992 -
Persistent link: https://www.econbiz.de/10000536947
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A strategic approach to business marketing
Spekman, Robert E. (contributor);  … - 1985
Persistent link: https://www.econbiz.de/10000697570
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Science, technology, & marketing
Haas, Raymond M. (contributor) - 1966
Persistent link: https://www.econbiz.de/10000674879