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Knowledge development in marketing : the MSI experience
Bloom, Paul N. - 1987
Persistent link: https://www.econbiz.de/10013501934
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The social and ethical side of marketing
Kotler, Philip - 2012
Persistent link: https://www.econbiz.de/10009503396
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Using loan plus lender literacy information to combat one-sided marketing of debt consolidation loans
Bolton, Lisa E.; Bloom, Paul N.; Cohen, Joel B. - In: Journal of marketing research : JMR 48 (2011), pp. 51-59
Persistent link: https://www.econbiz.de/10009389986
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Strategies for high market-share companies
Bloom, Paul N.; Kotler, Philip - In: Sunrise ... sunset : challenging the myth of industrial …, (pp. 501-514). 1985
Persistent link: https://www.econbiz.de/10001933002
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Marketing professional services
Kotler, Philip; Bloom, Paul N. - 1984
Persistent link: https://www.econbiz.de/10004584989
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Marketing professional services : forward-thinking strategies for boosting your business, your image, and your profits
Kotler, Philip; Hayes, Thomas J.; Bloom, Paul N. - 2002 - 2. ed.
Persistent link: https://www.econbiz.de/10004765253